SEO/SEM Base de connaissances

How should I build the Title tag? under Content Management

Title tags are used to define the content of the website. It briefly tells users, as well as search engines, what the page is about. The text in the title tag will be displayed on the first line of the search results, if your website will be relevant to the typed query. You should try to:

  • briefly and accurately describe the page’s content
  • use unique title tags for each web page within your website
  • fit within 70 characters
  • use your best keywords in the title tag

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