Google has changed the way it searches. If you haven’t noticed, then you are likely one of the luckier companies who haven’t been greatly affected; however there are numerous historically profitable businesses that have completely dropped off the rankings. Organic search-engine-optimisation (SEO)is no longer free, cheap or easy anymore, but rather one must demonstrate a dedication to their blogs and social media in order to be successful. Though there are some downsides for companies, the new algorithm however also makes small business internet marketing easier to compete with larger campaigns with greater cash flow. This article will detail some advice to help you and your company stay ahead of the SEO game.
Top-Notch Content
It’s no longer about creating content that is simply designed to be SEO friendly and increase your rankings in the search engines, today, the game is all about creating content that excels in quality. The internet is filled with lots of junk sites that are brimming with buzzwords but this will no longer do as Google has caught on to this. So what exactly is great content? It’s content that engages the audience and makes them want to actively share it with their fellow peers. It should also be unique and provide a different perspective to your run-of-the-mill article, giving food for thought on subjects that people may genuinely have an interest in. Say goodbye to templated content, that ship has most certainly sailed. One of the best ways to get this quality content is to hire a PR firm and/or journalist to help you improve the quality and coherence of your online media.
Write For Your Audience Not the Search Engine
Fewer clicks with higher conversion rates is far superior than higher clicks and low conversion rates. Why? Because there is still area for improvement with the former. If you’re writing for your audience, you have already in your arsenal top quality content, all you need to do after this is put it out there more effectively (through back-linking and other such means). When people use search engines, they ultimately want answers, fixes and remedies to the problem they are searching. Where should I eat? How to fix my roof? They don’t want mindless drivel with a few buzzwords here and there which ultimately leads them to no answer. All content should be relevant, and designed for human cognition, not that of a computer.
Patience Is Key
As much as we could ramble on about the importance of social media and blogging something which we’re sure you’re already aware of, you must understand that successful internet marketing campaigns take time and nothing happens overnight. Set your goals realistically; so for instance, instead of trying to be the top search result for ‘roof repairs’ in the county, try your local town or area first. Make your company’s content is specific to the area you are in as well as potentially applicable to more distant clients that may want your business. Additionally you should be very wary of supposed SEO experts, but look for reputable small business internet marketing companies for assistance. Many tactics such as link-building, directory submission and marketing articles are now considered manipulative by Google and could even have you delisted!
