Case Studies

Competition & Market

Our discount & coupon website Solden.be operates in one of the toughest online markets. We have to deal with concepts of both local and international competition. We also have to deal with competition of sustitudes like dailydeal sites like Groupon.

Our website is focused on the dutch speaking Belgium market with a population of just over 6 million people.

Getting traffic

We are very pleased we are getting a nice amount of traffic from other sources than search, like referrals, social and direct traffic. But we are still getting most of our traffic from search.

Niche keywords

Because of the small population and small but emerging online consumer spending there are no major keywords in our market. Thats why we focus on hundreds of niche keywords to optimize for.

By grouping alike keywords into groups with Positionly we are able to have a quick overview how we are preforming.

By grouping alike keywords into groups with Positionly we are able to have a quick overview how we are preforming. This way we can make tens of small keywords into one “big” keyword.

Keeping an eye on competition

By adding competing websites we can keep an eye on their movements. This way we can learn about whats working or not. So we can respond to competition when needed.

By adding competing websites we can keep an eye on their movements.

Results

• We are saving a lot of time monitoring our search performance.
• The daily ranking check helps us to respond a lot quicker to changes.
• Tens of thousands of organic monthly visitors.
• We can spend the saved time in getting our visitors more exclusive coupons.