We always had “dead links”, but in recent years “unnatural” usually comes to mind when it comes to hyperlinks. It seems not only link building has a bad rep but also the link by itself. How can we educate the people about the true “nature” of the Web and vindicate the image of the Web’s… Read more »
In my list of 10 lessons from a decade of SEO I tried to focus on the positive aspects of the last ten years. Sadly there were many mistakes I made I wish I hadn’t. I’d like to tell you about them so that you don’t repeat my stupid blunders. Learning from mistakes is not… Read more »
Danny Sullivan, the most important pundit in search is still advocating the so called Google “Author Rank”, a hypothetical ranking boost based on your cross-site popularity as an author. I’m not sure what Danny Sullivan’s motives are to try to convince us to use an obsolete feature but personally I asked myself: do you still… Read more »
When potential clients approach me they are often disappointed that I’m just an independent consultant or freelance SEO not a “company”. They prefer SEO companies despite the fact that SEO agencies are often coming forth with ridiculous offers promising the world while delivering crap. I know from first hand experience in Germany. I’m not sure… Read more »
When it comes to blog post ideas I have more than I can implement. Often the choice is not mine but the clients’. Many times I am sure an idea will succeed on a grand scale while some articles are rather “important” than to be expected to become popular. Here are examples of both expectations… Read more »
Despite the hype of “big data” and the purported need of creating content based on it the comparably silent revolution in business blogging and beyond has been the addition of storytelling. Over the recent months I was able to successfully add storytelling elements to my articles without compromising the business approach to blogging. Personal experiences… Read more »
Many businesses out there are dependent on Google. It’s not only about Google search. One giant corporation effectively controls several aspects of online business. My impression is that some business owners are not even aware of being at risk or they choose to ignore the fact. Are you at the mercy of Google and dependent… Read more »
Many marketers use social media channels like Twitter etc. mainly for promotional tasks. They are sharing links all the time, often automatically. Instead I use social networking in manifold ways. I network converse engage like any real user does it. While at it I noticed some great organic ways to get mentions from powerful accounts…. Read more »
