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Sharegate - Case Study

Positionly definitely helps us keep track of our keywords and empowers us to react with great speed. Jean-Luc Brisebois Chief Marketing Officer, Sharegate

About

Sharegate is a management tool for Microsoft SharePoint and Office 365. We help IT admins and power users to migrate to a newer version of SharePoint or to the cloud, to secure the data in their environment and to provide actionable reporting. Our growth is skyrocketing; when I started at Sharegate about 3 years ago, we were only a handful of people and today we have an 18,000 foot square office and a team of over 60 people. Our customer list is also impressive with 10,000 customers all around the world from NASA to Tesla.

From day one, Sharegate focused on search engine optimisation as one of its main channels to attract potential customers on our site. We have a really popular blog where we publish content almost daily for our niche market and the amount of visitors is increasing month after month. If you are searching for something related to SharePoint or Office 365 on Google, you’ll certainly find our blog. We became a market leader because we are putting a lot of effort into content marketing and SEO.

en.share-gate.com

Need

Prior to using Positionly, we were using a tool that gave us our ranking on a weekly basis. That was not enough. In order to focus on SEO, we needed our rankings in real-time. Positionly provided that information on a daily basis.

We monitor over 300 keywords everyday, both broad and long tails keywords, so we definitely needed to organize them in some way. Positionly has the ability to gather keywords in groups that expedites this process.

Decision Process

We have an easy decision-making process at Sharegate. As soon as we find a tool that helps us with our productivity and let us achieve more, we buy it. The decision to get on board with Positionly was easy. We had the “almost real-time” data we needed, the UI was easy to use, and it provided us with a timeline of the average position for a group of keywords. We sent an invite to our entire marketing team and they started to use the tool and organize our keywords.

Implementation

The implementation of Positionly was quick & easy. Our team first got together to define all the groups we should have and then we simply added our keyword list. We split our 300 keywords into less than a dozen groups. We were then able to monitor our progress for a particular topic and put more work if the growth rate is not increasing enough for us. In no time, we had all the data we needed to stay on top in our market.

We have a list of about 15 keywords that are critical to our business. We monitor our rankings, and the ones of our competitors, everyday. If a keyword moves, we investigate right away and we take action.

Results

With Positionly, we are able to track the results for twice as many keywords, organized in a way that's easy for everyone to understand.

With Positionly, we are able to track the results of twice as many keywords, organized in a way that's easy for everyone to understand. When we send the growth graph of our list of critical keywords to our CEO, he can clearly see and understand the progress we are making.

In less than a year, we have increased our organic traffic by 140% from Google alone. Positionly definitely helps us keep track of our keywords and empowers us to react with great speed.

That’s our growth curve of Google organic traffic on our website since we started to use Positionly:

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