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Solden.be - Case Study

How we manage hundreds of tiny niche keywords, to attract tens of thousands monthly organic visitors. Domingo Karsten Managing Director & Partner

About

Our discount & coupon website Solden.be operates in one of the toughest online markets. We have to deal with the facets of both local and international competition. We also have to deal with tough competition from daily deal sites such as Groupon.

Our website is focused on the dutch speaking Belgium market with a population of just over 6 million people. Monthly, we serve over 40.000 visitors, with discounts and voucher codes of more than 600 webshops. We also inspire our visitors to consult their purchases through our blog Daily Solden, which is focused on content marketing. Search is our main source of traffic from a wide variety of paid and organic keywords.

www.solden.be

Competition & Market

Our discount & coupon website Solden.be operates in one of the toughest online markets. We have to deal with facets from both local and international competition. We also have to deal with competition of sustitudes like dailydeal sites like Groupon.

Our website is focused on the dutch speaking Belgium market with a population of just over 6 million people.

Getting traffic

We are very pleased to be getting a nice amount of traffic from sources other than search, like referrals, social and direct traffic. But we are still getting most of our traffic from search.

Niche keywords

Because of the small population and small, but slowly emerging online consumer spending, there are no extremely competetive short-tail keywords in our market. Thats why we focus on hundreds of niche keywords to optimize for.

By grouping alike keywords into groups with Positionly, we are able to have a quick overview of how we are performing.

By grouping alike keywords into groups with Positionly we are able to have a quick overview how we are performing. This way we can make tens of small keywords and treat them as one "big" keyword.

Keeping an eye on the competition

By adding competing websites we can keep an eye on their movements. This way we can learn about what's working and what's not. So we can respond to the competition when needed.

By adding competing websites we can keep an eye on their movements.

Results

  • We are saving a lot of time monitoring our search performance.
  • The daily ranking check helps us to respond a lot quicker to changes.
  • Tens of thousands of organic monthly visitors.
  • We can spend the saved time in getting our visitors more exclusive coupons.