You will learn about how SEO works and how it was born. You’ll find out what are the main elements of SEO and how you can use them to make your website better. Also, we will help you understand how you can benefit from a SEO-friendly website.
We will walk you through a process of optimizing your website to its fullest potential. You will learn how to pick the right keywords and create awesome content. Also, we will show you how to build quality backlinks profile for your website.
You will be able to take a closer look at the fundamentals of SEO tracking. We show you the best ways to measure your website’s performance. You will also learn how to use the gathered data to improve your SEO strategy.
A quick sneak peek of the ebook
SEO is the practice of getting a website to rank highly in the search engine results pages (SERPs). When a user types in a word or phrase into a search engine, a sophisticated algorithm returns all relevant web pages, ranked so that the most relevant results appear at the top of the first page of results.
It’s never too late to start using SEO as part of your marketing strategy. Things have changed so much in the world of technology, but the principles of SEO have pretty much stayed the same. You may have an advantage by starting now, over businesses that are still operating the old-fashioned way.
In this chapter, we will show you how to choose the best keywords for your website. This will help you get better exposure in search engines and attract more visitors that are looking for particular products or services.
According to Google’s guidelines, websites that are rich in useful information tend to rank higher. Google and Bing recommend filling sites with quality content, rather than ads or affiliate links. Content creation is always a time-consuming task, nevertheless, optimized content provides SEO results that are invaluable and long-term.
Google and other search engines rank pages according to how useful they think each result will be for the searcher. Part of this assessment involves the relevancy of each returned page – how closely the content matches the search query entered. Another factor that plays into the ranking of a particular page is its popularity.
When it comes to the SEO game, success is determined by traffic, rankings and conversions. All of those should be measured as soon as any SEO strategies are implemented within a website. In this chapter, we will talk about how you can use Positionly to check whether your SEO efforts are helping you get better rankings.