A link, or a backlink, is a hyperlink on a web page that leads to another site. A follow link allows searchers and crawlers to click on a link and be redirected to the linked site. A webmaster will make a link ‘nofollow’ to tell the search engines not to follow that link; which means a human can click on the link and be directed to another website, but a search engine crawler can not.
Positionly University provides information on nofollow tags for internal linking as well.
Nofollow and follow links play one of the main roles in boosting rankings in SEO; a nofollow or follow tag is what determines what type of link it is. While there is not a follow tag, any links not tagged with nofollow is by default a follow link. A follow link will pass on link juice from the original site to the one it links to, meaning that it is passing on some of its credibility. Credibility, in link terms, refers to page authority and ranking power. The more credibility a site has, the better it will rank in the SERPs.
By making a link nofollow, no link juice is passed on to the site it’s linking to. The webmaster does not want to give the linked site its credibility by telling crawlers to ignore the link. There may be a few reasons for this, such as that the link is a paid ad so it needs to be tagged nofollow. Therefore, the nofollow tag will not help boost the rankings of the site its linking.
It’s important to note that having nofollow links is completely natural, and even expected. In fact, no legitimate website exists with thousands of backlinks and yet none are nofollow. So don’t fret about having some nofollow backlinks.
If you want to link to a site, it would look like this:
<a href=”https://www.positionly.com”>link to a page</a>
Remember anytime you link to a page, it is automatically a follow link. If you want to create a nofollow link, you must add the tag rel=”nofollow”. Please see the examples below.
Nofollow tags may be used for a specific link, it would look like this:
*<a href=”https://www.positionly.com” rel=”nofollow”>link to a page</a>*
It may also be used for entire pages, meaning all the links on a page is a nofollow. This can be done at the page-level meta tag, like this:
<meta name="robots" content="nofollow"/>
It is recommended that you tag external links as nofollow if they meet one or more of these criterias:
Comments and user-generated content
Other content you don’t want to endorse
We’ll show you in Positionly exactly which links gave you a follow or nofollow. Check it out in our Inbound Links section!