All About SEO-Friendly Meta Tags

What Is a Meta Tag?

A meta tag is an HTML tag used in the heading to describe the content which a web page contains. Meta tags help the search engine crawlers with indexing by providing information about a site. This information includes the keywords used on a page, descriptions of a page, who authored a page, and a page’s update frequency. Meta tags do not appear on the web page itself, but some meta tags - such as title tags and meta descriptions - do appear in the search engine results pages (SERPs).

Why are Meta Tags Important for SEO?

Search engines will be able to better index your site with the proper use of meta tags; better indexed sites tend to help your rankings in the long run. Certain meta tags, like meta descriptions and title tags, have negligible impact on search rankings, but do show up in the SERPs. Therefore, they help your human audience understand your page’s content and entice them to click, which means more traffic for you.

How Do I Create SEO-Friendly Meta Tags?

There are many types of meta tags, and they all serve a different purpose. Here are the common types of meta tags used, click on a topic to learn about them and how to create them:

  • Keywords meta tag
    • Google has confirmed back in 2009 that they no longer take into account keyword tags in its algorithm, and human audiences can not see them, so it’s widely accepted (and recommended) that the keywords meta tag is no longer used.
  • Meta description tag
  • Title tag
  • Robot attributes