Google has increased the width of the organic search results column. This is currently being rolled out internationally, but we are unsure if this is temporary or permanent at this point.
With a larger width now, your title length can now accommodate more characters. The previous recommended length of 50 - 65 characters has now been increased to 70 characters. This will provide more room for your to play with when it comes to titling your content.
However, don't be in a rush to tweak all previous title tags just for this change. If your pages are functioning well in SEO, let them work their magic.
The title tag is the clickable element that is displayed as the headline in the search engine results pages (SERPs), and it is one of the first components that searchers see. Due to this, it is said that a title tag is the most powerful single tag on a website as it encourages a higher click-through rate (CTR).
Once a searcher clicks the link, the title tag doesn’t appear on the web page itself, but users will still see the title tag at the top of their browsers, on the tab. Furthermore, it also provides a title for the page when it is added to favourites (it will be suggested as a name of the bookmark). When it comes to Bing, when a user types keywords that are included in a specific title tag, Bing will bold these words; this makes the search results clear and visible.
It’s important to optimize a title tag in all aspects; it has to be clear for the users but also well composed technically. When it comes to the technical aspect, the <title> tag element is required in all HTML documents. You can’t have more than one title element in an HTML document.
A title tag looks like this:
<head> <title> text </title> </head>
There is not one unified pattern, or universal formula to create a successful title tag. Every title tag needs to be custom-tailored for your business, industry, service, and website content. However, here are some rules and tips that can help you in writing a strong, well-optimized title.
A Title Tag Cheat Sheet:
Keep in mind that Google search results use the proportional Arial font. Therefore, narrow characters, like “1” or “i”, consume less space than wide characters, like “8” or “W.” Also, capital letters are wider than the lowercase letters
If your title tag is too long, search engines like Google, Bing, and Yahoo will cut it off with an ellipsis mark- “...”
After all is said and done, what matters the most is to make the title tag logical, clear and clickable, so let’s not be over the top with counting every single character. A well thought out, clean and good content title (with a rich content page behind it) should rank well, even if it’s longer than 60 characters.