How To Get More Organic Traffic To Your Website?

If anyone tries to tell you building organic traffic is easy, don’t listen to them. If you’re looking for a quick fix, I’m afraid you’re not going to find it here. Building organic traffic is the hardest work you’ll ever put in to your website. With that being said, it’s also the greatest investment of time and effort you can make.

In the days of Facebook promoted posts and Google AdWords, the instant gratification of shelling out a few bucks for immediate traffic is highly appealing. But it’s not sustainable. You’ll get traffic now, but what happens when you stop paying? Will your content ever be found again?

Organic traffic means the content you put on your website today will drive traffic tomorrow, next month, next year, and probably even several years from now. That’s why it’s worth the effort. You don’t see that kind of ROI from paid traffic.

When it comes to getting more organic traffic there are good ways and there are better ways. There are also some downright awful ways that should be avoided at all costs. I will touch on all of these in more detail. If you’re ready to put the work in and increase your organic traffic the right way, these are the things you need to start doing.

Create The Best Content You Possibly Can

Creating content for the sake of creating content, because you heard publishing regular articles is good for SEO, won’t get you very far. It fact it may even cause a lot of damage to your reputation.

Your website is a representation of your business. In a lot of cases it’s the first impression a potential customer may have of your business.

Just as you wouldn’t deliver a sub-par product or service you shouldn’t be publishing low quality blog posts. It’s not unreasonable to suggest you should write the best content you possibly can every time you publish something.

I’m a big fan of Scott Stratten (author of UnMarketing) because he never seems to say anything that I disagree with. Here’s a great quote from his podcast about blogging that relates to this point:

Me demanding the best content you can write should not be intimidating, it should not be paralyzing. It should be the minimum that when you write something you look at it and go: “Yes! That’s what I wanted to say!”

Here’s the clip, which I strongly encourage watching:

UnPodcast Episode 22: You Shouldn’t Blog When

What does this have to do with increasing organic traffic?

Well it just so happens that search engines are almost as good as people at being able to tell when you’re phoning in your content. Great quality content ranks better, which in turn drives more organic traffic. It’s also the kind of content people will want to like to in their blogs and share with other people.

So give it everything you’ve got before hitting the ‘Publish’ button.

Grab The Low-Hanging Fruit

Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.

For example, if you’re an SEO agency don’t bother trying to rank for the term “SEO agency.” Chances are you’ll never knock out the heavyweights that already rank for that term. Instead, narrow it down a bit more. Be more specific by including the area you serve. For example: “SEO agency in Albuquerque NM“.

You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”

Long-tail key phrases more closely resemble what an actual user would type into a search engine. As users perform searches more like they would verbalize a question, studies have shown long-tail key phrases are driving results due to greater relevancy and less competition.

 

Write Consistently

Try not to get too caught up in what certain studies will tell you are the best days and times to publish a blog post. Just try to be consistent.

Aim for once a week at minimum. Ideally the more the better, but if you’re running a business at the same time it’s difficult to publish more often than that without hiring writers.

Search engines love frequently updated sites. But more important than that, users do. A site that’s updated consistently tells users you’re serious about providing good content, which makes it worth it for them to invest their time into reading it.

Consistent updates keep people coming back, which keeps them sharing your content, linking to it, and telling others about it. These are all signals that help boost organic traffic.

Guest Blog For Traffic, Not SEO

As Matt Cutts has said, guest blogging for SEO is dead. It’s done. Don’t do it. Don’t even think about it.

Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.

It also has the value of the traffic that comes from being published on a high authority site. Having said that, there are some best practices to keep in mind when guest posting:

  • Don’t spread yourself too thin. Aim for authoritative websites with high quality content and decent traffic numbers.
  • Guest blog on websites within your own niche. Guest posting on a popular websites means little if you’re not reaching your ideal audience.
  • Promote your guest posts as you would your own posts. This shows the other website you really value the opportunity to post on their blog.
  • Check back regularly and respond to comments. Ideally you want their visitors to become your visitors. Responding to comments is a great way to get that relationship started.

Speaking of Matt Cutts and Google, this leads me to my next point…

Don’t Anger Google

Making Google angry is like biting the hand that feeds you. Unfortunately some SEOs still like to test the limits of what they can and can’t get away with. Increasing organic traffic should always be done ethically, or you will get hit with a Google penalty sooner or later.

Here are some tips for avoiding those penalties:

  • Don’t build cheap links.
  • Don’t ever, ever pay for inbound links.
  • Don’t use exact-match anchor text.
  • Don’t publish low quality, scraped, or stolen content.
  • Do publish awesome content that’s helpful to users.

Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.

Conclusion

I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.

If you have any thoughts or questions about building organic traffic, or would like to agree/disagree with anything I wrote, please leave a comment! I just joined the Positionly team and I’d love to get to know the community here a bit better.

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Matt Southern

Freelance Writer at MattSouthern.com
Matt Southern is a freelance writer and SEO professional based in Ontario, Canada. His passion for helping people in all aspects of online marketing flows through in the expert articles he contributes to many well respected publications across the web.
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Comments (20)

  1. Yogopa ltd 1 year ago Reply

    Nice Topic and i like about Don’t Anger Google tips thanks for sharing.

    • Kasia Perzyńska 1 year ago

      Hey there :-) you are welcome! Have a nice day!

  2. Ranvir 11 months ago Reply

    Nice post. I liked the way you explained the things. I feel that good content is the key for everything. Thanks again for writing such a good post.

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  6. antonio rodriguez 10 months ago Reply

    That was a great post.alot of really good content.i appreciate your time and your quality of thinking

  7. Andrew Dubinsky 9 months ago Reply

    You’re correct about this – “Building organic traffic is the hardest work you’ll ever put in to your website.”

    Simple, but not easy.

  8. Rahul Jain 9 months ago Reply

    hahaha… information with entertainment.. i like the way you write.

  9. Whizkevina 7 months ago Reply

    Good and Very Helpful Information! @Matt.
    Can i guest post here. Reply to me with my email.

  10. IT consulting 7 months ago Reply

    Simply great and agree with your all subject…! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha….Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.

  11. Nathan Brook 5 months ago Reply

    What a great post. Thanks a lot for the insightful ideas. I am definitely going to make sure I implement all of them to bring traffic to my site.

  12. Kenny 4 months ago Reply

    This article really very useful and informative, thanks for sharing with us.

  13. Dave Donahue 4 months ago Reply

    This is a cool post on how to gain organic traffic. I knew that creating quality content is key so I’ll keep doing what I’m doing!

  14. Ruth Anitha 2 months ago Reply

    The only thing people hate more than a slow site is a fast site that gives them nothing. All your content is filtered for each different site so that it looks like real content and it looks good for the readers of your content. http://www.webfire.com/free-training

  15. John 2 months ago Reply

    Indeed a great post about website traffic.

    Nowadays It is very much hard for a blogger to drive targeted traffic to their website and without having targeted traffic, We can never drive customer and sales.

    Getting website traffic is the most important thing for any website.

    To have high website traffic, We must have to write high quality content which is very much important to hold the readers on our website for long period of time.

    We have to write engagging content which can help readers.

    I am glad that You can covered an amazing article on website traffic. Will definitely follow what you said in this article.

    Thanks for sharing it with us. :D

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  16. Vicky 2 months ago Reply

    Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site’s traffic grow again? Thank you in advance!

  17. Ruth Anitha 2 months ago Reply

    Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks.
    The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market.
    Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link.
    Blog Commenting is a great way to get backlinks to your website.
    Step 1. Find relevant and high traffic blog in your niche.
    Step 2. Actually read the post, what all it’s about.
    Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.

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