Last year we’ve published an infographic about SEO market analysis. This year we prepared an update covering the most important algorithm changes, trends and numbers behind the industry and Google. Infographics are available both in Polish and English.
SEM Vs. SEO
SEM is a strategy for digital marketing employed to boost your site’s visibility in results of a search. It could include organic and paid ( SEO) initiatives. Although SEM generally refers to more than just paid advertising and is often called pay-per-click ( PPC) marketing. It’s a type of business which allows marketers to earn a commission each when someone clicks on their ads. SEO however is the term used to define the organic results–i.e., “free” traffic that is a result of offering relevant, valuable content that is ranked well on Google. A successful search engine optimization strategy will help you gain long-term traffic, and advertising on search engines can increase your visibility and gain clicks from potential customers who want to purchase your product. Although SEM is a complex word, we’ll concentrate on the use of it to describe the paid search strategies from now on.How Does Search Engine Marketing Work?
SEM can be an effective method to attract new customers and increase revenues since it ranks your website above natural results in the SERP. Look at the search results of “meditation apps.” Headspace is first in organic search however, it also has the most popular Google advertising position: