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Landing Page in Keywords Dashboard

 
Product Updates • September 17, 2023
 
 

Today brings a new update to our keyword dashboard. From now on, you will able to check which landing page of yours appears on the search engine results page for a particular keyword. 

To check which of your landing pages appears on the SERP for a particular keyword, click on “Show details” next to the keyword you are tracking your position for.

If you’re monitoring your SEO or PPC efforts, you’ll need to know which pages on your site are performing most effectively. Knowing the top-performing competitors’ landing pages can assist you in determining what pages work well with your target audience. The report on Pages within the Position Tracking feature lets users view the entire list of landing pages that are on their website (or competitors) that rank at least one specific keyword in their marketing campaign. By using the input box located at the top, users can modify the subdomain or domain they would like to display pages on for landing pages.   On each page, you will be able to see the number of keywords the page ranks on (in Google’s Top 100 Results) as well as the most popular position, the total amount, and the estimated traffic generated by the keywords. The URL column displays the landing page’s URLs based on the number of search terms they rank on. So, the landing pages that rank for the highest number of keywords will be in the top position. To find the exact keywords your landing page or competitor’s landing page is ranked for, click your keyword, and then the tables will be displayed With a dropdown that shows every term.

Analyze Keywords for Each Page

When you open the “Keywords Count” dropdown “Keywords Count” dropdown, you can find the keywords that are associated with every page.   If your page expands to view all the keywords, you will be able to view all the metrics for each keyword.
  • Volume total: the amount of the monthly volume of searches for all terms a page is ranked for.
  • The average position is The middle position the page is able to achieve for this set of keywords.
  • Estimated traffic An estimate based upon the average click-through rate for each page in the results of Google multiplied by the number of clicks for the keyword. It reveals the chance that a person will click on a website’s rank in the SERP after searching for the keyword.
For all these metrics, you can sort them by ascending or decrementing order or by the largest positive or negative change.

SERP Features and AMP

The column for Average Position will show the page’s presence on any SERP features, like reviews, links to sites, and highlighted snippets. If you’re measuring mobile-related results, it will indicate how the site has been displayed using AMP by using the AMP icon. Below is an example of a page that has links associated with its results.  

New and Lost Pages

In the middle of the bar of filters at the top of the page is the option to see the domain’s new or lost Pages. Landing pages are considered to be brand new when they weren’t previously being ranked for keywords, but now they are. Pages that are classified as lost if they were not ranking for keywords but aren’t ranked within Google’s Top 100.  

New and Lost Keywords

You can also find the new and lost terms through this study. All keywords that are brand new or have been lost on your landing pages during the specified timeframe will be identified by a red or green icon in front of the keyword. But, New, as well as Lost keywords, aren’t considered to be filtered by filters like the New or Lost filter on top of the table. To determine New or Lost keywords, you need to expand the page on a landing page and check whether it has keywords that bear the red or green labels on their list below the tags.   We can see that the landing page was populated with four keywords. However, it lost just one of them (lowes Christmas trees) at the same period.

Analyze Changes By Date Range

If you select a period (going all the way back to the initial day you started your campaign), It is possible to observe the differences in the number of keywords which each page is getting ranked for. The below image shows all URLs tracked by homedepot.com for the last seven days.   Search rankings may change frequently as a result, and it’s useful to keep track of the changes columns during the time your campaign is running. Once you’ve had a movement that has been running for a lengthy period, you’ll be able to look back at the results of your website during the holidays, various seasons, and more by using this feature.

Exports

The information in this report may be exported into an Excel, Google Sheets, CSV, or CSV semicolon-formatted file.