Amazon Prime Statistics: Subscribers, Usage & Revenue 2023

Amazon Prime was not an instant hit. Amazon Prime was launched in 2005, but the service didn’t take off until 2011. Today, the subscription has become one of Amazon’s most successful stories.

What exactly is Amazon Prime?

Amazon Prime is an Amazon subscription service that offers a lot of benefits for members.
  • Shipping is free
  • Amazon Prime video streaming
  • Exclusive deals
  • Prime Music
  • Books & magazines
There’s so much more. Amazon Prime has now more than 200,000,000 subscribers in 23 countries. It doesn’t seem like Amazon Prime will slow down any time soon. This blog will show you the latest Amazon Prime stats that will demonstrate just how popular Amazon Prime is and will be. Let’s start!

Key Amazon Prime Statistics

The growth of Amazon Prime has been impressive. The company has converted millions of customers to loyal subscribers very quickly. Here are some Amazon Prime statistics that you should know: Amazon Prime has now over 200 Million Prime members In 2022, Prime Day sales on Amazon will exceed 12 billion dollars. Prime Day saw Amazon sell more than 100,000 products every minute. Amazon Prime is now available across 23 countries around the world Prime and other subscription services generate about 25.21 billion US Dollars annually The average Prime subscriber spends around 1400 dollars per annum Nine out of ten people subscribe to Amazon Prime because it offers free shipping. Amazon Prime has been a great success for Amazon. The members pay the subscription, and they often spend more than they would have if the subscription were not in place. Amazon has won a major victory.

Amazon Prime Subscribers

Amazon Prime has seen its subscriber base grow steadily since 2011. Amazon is pushing its Prime service to other countries, even though the majority of Prime members reside in the US. This has led to an increase of up to 25% in Prime subscribers. These are the most important Amazon Prime statistics.

Global Subscribers

Amazon Prime has seen its global subscriber rate increase over the past five years. Amazon Prime has over 200 million members in the world. If Prime Subscribers were a country, it would rank 8th in population.

What is more impressive?

Amazon managed to double the number of Prime members from 100 million to 200 million by 2022. It’s a big achievement. The breakdown of Amazon Prime membership: Amazon has recently focused on Europe as its main focus in attracting new Amazon Prime customers. The company has been actively expanding its number of warehouses and working with other countries to create a wider distribution. Prime subscriptions have begun to increase in the European region.

United States Amazon Prime Subscribers

The United States is home to the largest number of Prime subscribers. Globally, 74% of Amazon Prime subscriptions are paid by US customers. Amazon Prime has 148,6 million members in the US. This is only the beginning. Amazon Prime users have grown by 49.05% since 2017. The following is a breakdown of Amazon Prime subscribers in the US by year. eMarketer predicts that Amazon Prime users will number 168.3 million in the United States by 2025. Amazon’s market saturation is the reason why the growth rate will slow down over the next two to five years. This means that everyone in the US who wants a Prime membership has bought one. Amazon Prime is available in many countries around the world.

Demographics of United States Prime Subscribers

A wide range of people uses Prime, but one group stands out above the rest. Amazon Prime is a popular service for young adults. According to the most recent Amazon Prime statistics, approximately 81% of US internet users between 18 and 34 years old have an Amazon Prime membership. Only 68% of internet users between 35 and 54 have a subscription to Prime. The percentage drops to 60% for Internet users 55 and older. These figures are still high when compared to the international market for Prime. The market penetration is clearly lower for those over the age of 35. This is not likely to change much in the near future, according to experts.

Amazon Prime’s Favorite Benefits

Amazon Prime offers a lot of benefits. What’s the biggest benefit for Amazon Prime members? Amazon Prime members are 90% more likely to keep their subscriptions due to the free shipping they receive. Most customers think that Prime’s other benefits are simply extras. Subscribers also value the speed of delivery. Amazon Prime is a great option for 72% of United States’ Amazon Prime Members who want same-day or next-day deliveries. Amazon Prime members enjoy free shipping and quick delivery times. And it’s a huge competitive advantage for Amazon, too! Other ecommerce retailers find it difficult to compete and remain profitable with shipping benefits.

Amazon Prime Sales & Revenue

How much does Amazon Prime make? Here are the latest Amazon Prime sales and revenue statistics.

Amazon Prime Day Sales

Prime Day is almost a US national holiday. Amazon is a big deal for customers, retailers, and, of course, Amazon. Prime Day was launched in 2015. This annual event is exclusively for Amazon Prime Members, where third-party and national sellers offer huge discounts on millions of products. Amazon is encouraging all of its sellers to offer outrageous discounts during these two days. It brings in massive amounts of revenue and sales. Prime Day Sales reached an impressive $12 billion on Amazon in 2022. This was an enormous 8,69% increase compared to the 11,19 billion dollars in 2021. Prime Day is a success, and retailers make a lot of money during this annual event. Prime Day sales in 2021 are 4.64x higher than they were just five years ago, in 2017. Prime Day started slowly but has grown into a huge revenue generator for Amazon and its retail partners. What’s more? Prime Day in 2022 will see Amazon members purchase over 300,000,000 items globally. Top-selling products worldwide include:
  • Crest 3D Whitestrips
  • LANEIGE Lip Sleeping Mask
  • Apple AirPods Pro
  • Amazon Smart Plug
  • PUR PLUS Faucet Mount Water Filtration System
Prime Day is the best time of year to purchase Amazon products. During the two-day event, Amazon will offer discounts of between 40%-60% on popular products. Prime Day 2021 saw the Fire TV Stick 4K as the most popular Amazon device.

Amazon Prime Revenue

It’s important to understand that Amazon Prime revenues cannot be isolated. Amazon does not disclose revenue from Prime subscriptions. Amazon announces income from its entire subscription service. Prime is Amazon’s largest subscription service. Subscribe to the following services:
  • Amazon Prime membership fees
  • Video
  • Audiobooks
  • Digital Music
  • E-books
  • Subscribe to other subscription services
These statistics DO NOT include Amazon Web Services. How much money does Amazon make each year? Amazon earned $35.22 billion in 2022 from memberships and subscriptions. This is a more than $3 billion increase over the previous year. The latest Amazon statistics on subscriptions from 2014. Amazon’s subscription revenue has doubled in the last year. Since 2018, they have been able to increase revenue by more than $3 billion every year. COVID-19 is likely to have also contributed to the increase in subscribers. Amazon Prime revenue will increase due to Amazon raising its Prime fees. This is the first time that Amazon has increased Prime fees since 2018. In the US, the price has increased from $12.99 per month to $14.99. The stats don’t include the extra sales that Prime brings to Amazon. Prime customers actually spend more. Prime customers average $1400 in annual product spending, while non-Prime clients spend only $600. Amazon Prime is a key component in increasing customers’ spending by up to an additional $800 per year.

Wrapping it Up

This is the full report on Amazon Prime’s latest statistics. Despite Amazon being publicly traded, it releases little information regarding Prime. This may be due to the competitive advantage and value Prime provides Amazon. Prime is a great way for Amazon to maintain a loyal customer base. The benefits are also huge, especially in terms of shipping and product discounts. According to Amazon Prime statistics, Prime will only grow. Amazon wants to replicate its success in other countries.