Link Building Statistics That Prove You Need To Build Links

 
Stats • December 12, 2023
 
Link Building Is Dead. Wrong! There is plenty of evidence that backlinks are still one of the most important SEO factors. Google views backlinks as social proof. Google will give your website more credibility if you can prove that it has social proof. Before you start building links, you should know a few things. The quality of your backlinks and how you create them will have a major impact on the success of your website. These link-building statistics will help you understand why it is more important than ever to build quality links and what types of links should be made.

Key Link Building Statistics

SEO experts continue to say that link building is still one of the three most important SEO ranking criteria. What results can you expect when it comes to quality link building? Here are some key statistics about link building that you should know: Google’s number one ranking page has an average of 3.80x more links than pages ranking 2-10. Only 5% of websites have links pointing to them. Blog posts of less than 3,000 characters receive fewer backlinks than quality content. Around 2.2% of online content produces more than one unique link. 58.1% believe that backlinks are a major factor in ranking on search engines. Link building is expected to continue having a significant influence on rankings, according to 53% of marketers. However, 41% of marketers think it will be less influential. 92% of marketers think that links will continue to be a ranking factor for Google in the next five years. SEO experts rate link building as the most difficult part of search engine optimization. Over 60% of companies outsource link building to agencies and contractors. SEO experts believe link building to be the most effective SEO tactic. Link building is a crucial part of SEO, and it will remain so in the future.

Link Building Process & Strategies Statistics

You can use a variety of strategies for link building. Not all link-building strategies will deliver the results that you desire. Here are some of the most recent link-building statistics on processes and procedures.

The Most Popular Link-Building Strategies

You’ll find that content remains the most effective way to build high-quality links.
  • Posts on “Why”
  • What are the seats?
  • Infographics
Receive 25.8% More Links Than “How To” Posts Although “how-to” posts can be very helpful to your readers, they do not attract as many backlinks. 90% of marketers use high-quality content as the core strategy to build links. The majority of SEOs believe content and backlinks are the best way to increase organic search traffic. What type of content should I be creating? Content in long form – Short answer The average number of links for long-form articles is 77.2% higher than that for shorter pieces. Recent research also shows that blog posts of 3,000+ words in length receive more links on average. Bottom line: You should always create valuable and high-quality long-form content covering topics in depth. You can get more backlinks by creating content like this. There are other ways to build links that have been proven effective. Here’s a breakdown of the three most effective tactics for link building according to SEOs: Link Building TacticPercentage of SEOs Content marketing 12.5% Guest posting 11.7% Link exchanges 10.9% You could generate high-quality backlinks by focusing only on these three different tactics.

Link Attribute Statistic

Every SEO wants “Dofollow” (or “nofollow”) links. But, 48% of marketers also reported “nofollow.” Google has stated that Nofollow tags can have an impact on your ranking but are not a signal for the algorithm. SEO professionals have answered the question, “What link building activities do spend the most of your time on?” No question, links to external sites can have a significant impact on your rankings in search engines. Internal links are also very important. Links that lead from one page of your website to another are called internal links. Many SEOs consider internal linking building to be a top SEO strategy today. According to, 51% of SEOs think bloggers should include 2 to 3 internal links within a blog. Another 36% of SEOs believe that 3 to 5 internal hyperlinks should be included within each post. Add relevant and consistent internal links to all your content. There’s no doubt that anchor text is important in determining the value of backlinks. However, 52% of marketers believe that brand mentions within the anchor text of backlinks have a significant impact on organic search rankings. Be sure to diversify the anchor text by including brand names. This anchor strategy will help you to learn about creating a powerful system for anchor text.

The Most Popular Metrics And Tools For Link Building

Without the right tools, it isn’t easy to build links on a large scale. You can choose from a wide range of tools for link building. Some devices are better than others. Google Search Console and Buzzstream are the most popular tools for SEOs to build links. The following are my favorite tools for link building:
  • Ahrefs
  • Semrush
  • Pitchbox
My team uses the following three tools to build links for our clients. Building links is only a part of the whole process. SEOs who are the best at measuring quality before building links know what to do. What are the metrics they use? Link quality is measured by three metrics that marketers most commonly use: The most common link metric is domain authority. 65% of marketers use it to measure the quality of their links. 48% of marketers look at domain ratings, and 36% consider page authority. Another 38% of marketers state that page rankings are their top KPI for determining the effectiveness of linking building. They build links for a particular page and then wait to see if their rankings improve.

Link Building Services: Outsource to Qualified Link Building Services

Outsourcing your link-building is a great option. Link building is a difficult task that requires skill and a lot of effort. This is why many businesses (including SEO agencies) have their link-building outsourced. 69% of marketers think that buying links has a positive impact on their Google rankings. According to, 36% of companies hire freelancers and outside agencies to create more connections. What do marketers think about outsourcing link-building? data-ll-status=”loaded” data-src=”https://www.searchlogistics.com/wp-content/uploads/2023/02/what-do-marketers-think-about-outsourcing-link-building.jpg” src=”https://www.searchlogistics.com/wp-content/uploads/2023/02/what-do-marketers-think-about-outsourcing-link-building.jpg”/> Outsourcing link building to trusted services has been proven to be a great way to obtain quality backlinks while not taking up your entire time. How long before a link begins to improve your ranking? Link building is a strategy that marketers are implementing to increase their visibility. 51% say they will start seeing the results in one to three months.

Link Building Trends Statistic

Are you looking for the latest trends in link building? Take advantage of these five link-building trends.

Cold Outreach is oversaturated.

Website owners receive hundreds of emails a day. Only 8.5% of cold emails used to build links generate results. This doesn’t necessarily mean that cold outreach has died. This is just a way to say that cold outreach at scale can be a numbers-based game. Sending out hundreds of emails is necessary to get a few good links. If you target major publications, your results will be even worse. Editors receive an average of 400 emails each day. It is unlikely that an editor will open your email or reply to it positively. If cold outreach is your preferred link-building strategy, then here are a few tips to improve your odds of success.
  • Use a template to create your outreach, but be sure to personalize each email and make it relevant for the recipient.
  • Sending outreach emails midweek can result in up to a 2x increase in response rates. Send your emails on Tuesday or Wednesday.
  • If you do not receive a response to your first email, send at least two follow-up emails.
Remember: Link building is just as important to your email outreach as the outreach strategy itself. Combine these strategies for link building with your outreach efforts to maximize your results.

Original Content with Research attracts Backlinks

You need to have unique content; everyone knows this. You might not be aware that publishing original research can generate tons of organic backlinks. What is original research (original work)? You can do any research or test yourself. You can write about your test results and how you conducted it. This is an example from my research on the fastest WordPress Hosting.
  • I have 12 hosting accounts with different companies
  • Three tests were run to determine the best
This post alone has generated hundreds of links to other sites. Consider your niche and the questions people ask. You can use this to generate ideas for your research.

Link Building is becoming more competitive than ever

The majority of website owners now know the importance of a hyperlink. More and more people are:
  • Build your links
  • Investing in link-building services
The link-building industry is now very competitive. The results of outreach are declining. Broken link building can be tedious and is rarely worth it. Guest posting is a costly tactic. What are your options? Simple – Return to proven, value-driven strategies for link building that consistently generate high-quality links. CCompetitor backlink analysis is my favourite strategy to build links. It is the most effective and has helped build thousands of links for me over the years. Competitor Backlink Analysis is also a great tool for establishing relationships with website owners who are in my niche.

Target small niche keywords to get more backlinks

SEO is a growing industry. Ranking for high-traffic keywords has become more difficult. SEOs tend to consider the volume of keyword searches as the most important factor when researching keywords. It’s logical, right? If you want to get more traffic, then you choose the keywords with a higher volume. This is an old-fashioned way of thinking. Building quality links is one of the secrets to high ranking. The first ranking in Google SERPs receives 3.8x the number of backlinks as all other results. Your goal is to rank your content on the first page of Google for niche keywords. You can use this to attract backlinks and start targeting more competitive keywords.

Nofollow Links are More Valuable than You Think

Nofollow links are useless. No more. Google updated its link attributes in 2019 to include the following:
  • Dofollow
  • Nofollow
  • Sponsored by
  • UGC
Also, they generally updated their treatment of link attributes. Google treats link attributes as a signal and not a rule. It is crucial to understand this. Nofollow links are not a guarantee that you will benefit from them. Nofollow links tell Google that a site linking to you does not necessarily endorse your website. Google is the one who decides whether or not the credit for ranking will be passed on to you. Google’s release explains exactly what they said: Google did not use any links marked in this manner as a signal for our search algorithm when nofollow was first introduced. Now, this has changed. All link attributes — sponsored links, UGC links, and nofollow links — are used as hints to help determine which search results to include or exclude. These hints, along with other signals, will help us better understand how links are analyzed and used within our systems .” Nofollow links can still have some SEO value and improve your overall ranking.

Link Building Cost Statistics

Many businesses, agencies, and freelancers have outsourced their link-building needs to professional link-building services. How much will it cost? The average cost of a link-building service is: Link TypeDomain Rating/AuthorityCost per Link (USD). Low Power 20 to 34 $150 – $200 Mid Power 35 to 49 $220 – $300 High Power 50+ $310 – $500+
  • Links with low authority, with a rating of 20 to 34 in the domain, will cost $150 – 200 per link.
  • Links of Mid-Authority: With a domain ranking between 35 and 49, you should expect to pay $220 to $300 per link.
It is extremely difficult to obtain high-power links that have a domain score of 50+. For this level of quality, you can expect to pay anywhere between $310 and $500 per link. You can get lower-quality backlinks from services that offer link-building. Here is the problem: It takes time and effort to build quality links. Link-building services are able to build backlinks at a lower cost because they make cuts. You could be penalized by Google if you cut corners. The risk is not worth it. All trusted services will charge you a similar price per link. Link building is the most expensive part of SEO for companies that completely outsource their link building. Link building is important for SEO, and it works best in conjunction with a content plan. 46% marketers reported spending $10,000+ per year on link-building. 22% of marketers said they spend between $1,000 and $2500 per year. Link building is a good example of a time-versus-money tradeoff. It is possible to do it on your own but it will take a lot more time. Outsourcing allows businesses and marketers to focus on other aspects of their marketing strategies. The importance of links is becoming more apparent to website owners. Due to this, it is more difficult and expensive to get links. It doesn’t seem like this will change in the near future. According to 41% of SEOs, the cost of acquiring new backlinks is only going to increase due to the increased competition in search. 69% of marketers say that buying links from quality services for link building has positively affected their ranking for difficult keywords. Link building is a great way to gain an advantage in search engine results.

Wrapping it Up

Link building is a must-do. These statistics on link building show the impact of link building and how it can affect your search engine ranking. Start building backlinks with one of these proven strategies. You can do a backlink analysis of your competitors to find links that you could make for your website. Remember: Link building is a time-consuming process. Before you begin, be sure you have the time to achieve the results that you desire. You don’t have the time to build links. I recommend outsourcing your link-building efforts to a service you can trust ,like linksThatRank. They are known for their high-quality links and have a reputation oforbuilding links wthatimprove SEO.