Spotify Statistics: Users, Artists, Revenue And More!

 
Stats • December 13, 2023
 
Spotify was launched in 2008, and since then has become the leader in global music streaming. In just two years, they had over one million subscribers. Since then, their revenue and subscriber numbers have continued to grow. Spotify has had a difficult time becoming profitable. Spotify’s history is only six quarters of profit, even after a $29.5 Billion IPO that took place in April 2018. Most likely not. Spotify faces a lot of competition, especially from Apple Music and Google Play Music. Here are the most recent Spotify stats, which paint a picture of how the company has fared and what is likely to happen going forward.

Key Spotify Stats

Spotify’s revenue and subscriber growth have been strong despite the fact that it is not very profitable. These are the most important Spotify Statistics that you should know: Spotify was launched in Sweden in 2008. Spotify offers 82 million songs and 4 million podcast titles Spotify is home to approximately 11 million artists and creatives. Spotify has more than 433 million active monthly listeners, of which approximately half are paid subscribers. Nearly 40% of 433 million active monthly listeners come from Europe Spotify uploads 1.8 million songs per month. Drake is the biggest listener on Spotify, with 50.72 trillion total streams. Spotify is available in 178 different countries. Spotify’s market share is approximately 35.4% Spotify’s market share has been between 32% to 43% for the past five years. Spotify is the Netflix of music streaming. Spotify was the first company to enter the online music streaming market. They have built up a loyal fan base despite facing fierce competition from Apple, Google, and Amazon.

Stats about Spotify Users

Spotify’s users are its backbone. They won’t get very far without a strong user base, won’t they? Spotify’s user base has grown steadily over the past ten years thanks to its focus on users and intuitive interface. Here are the most recent Spotify statistics about their users.

Spotify Active Monthly Users

By the second quarter of 2022, Spotify will have 433 million monthly active users. It is an incredible increase of more than 27 million users since the year 2021. Spotify is a platform that knows how to attract new users and keep them loyal. The following is a breakdown of Spotify’s users since 2015.   Over the past five years, Spotify’s monthly active users have grown by over 200 million. Spotify will add 61,000,000 new subscribers in 2021. Here’s how it would look if you broke it down into quarters: Spotify’s monthly active users have only declined by one in every quarter since its inception (Q1, 2018). This is an incredible achievement for a tech company that operates entirely online and faces such fierce competition. Their platform is superior, and their users are very happy with it.

Distribution of Spotify Monthly Active Users by Region

34% of Spotify users are active monthly in Europe. Spotify’s EU users total 147.22 million. The following is a breakdown of regions contributing the most users on Spotify: The Region of the South-East% of monthly active users (MAU). North America (Canada and the United States) accounts for about 24% of all Spotify users. This means that Europe, North America, and Australia account for 58% of Spotify’s active monthly users. This equates to 251.14 million users in just this region. Latin America is the second largest region, with 22% of monthly Spotify users. Spotify has 65 million users in the US or 15% of the total.

Spotify Subscribers Paying

Just because someone is active doesn’t necessarily mean that they are paying subscribers. Spotify offers two plans:
  • Limited Account with Ads – Free
  • Paid Monthly subscription
Spotify’s monthly users are made up of about half of paying subscribers. Since 2015, Spotify has had paying users. Spotify’s paying subscribers have grown along with its user base. This is a great sign for Spotify. Spotify had 188,000,000 monthly paying subscribers as of the second quarter of 2022. Spotify will grow by 25 million subscribers in 2021. Spotify has achieved a great deal, as it shows that it can convert users who are not paying customers into subscribers. Spotify’s paying subscribers have also increased by more than 2.5x in the last five years. It looks like everything is going well, right? Over the past few years, the average Premium Revenue per User (APRU) has been steadily decreasing. In 2015, the APRU for Spotify stood at 6.84 euros. In 2021, it dropped to only 4.28 euros. APRU is the amount Spotify makes on average per user. The higher the APRU, the more Spotify earns. Spotify informed shareholders of the decline in APRU due to a change in product mix. Spotify’s product mix is the discount bundles that it offers.
  • Student plans
  • Family Plans
  • Duo plans
Spotify’s APRU is expected to stabilize over the next two years. You can see that the decrease from 2020 to 2021 has been just 2 cents.

Distribution of Spotify paying subscribers by region

Europe and North America are the two regions with the highest-paying subscribers. According to the latest Spotify statistics, which are based on the annual report of the company, 69% of Spotify Premium subscribers reside in Europe and North America. This is the breakdown of subscribers by region: Latin America is home to 20% of all paid subscribers, while the rest of the world only accounts for 11%.

Spotify Demographics

What is the average age of Spotify users? 29 % of Spotify users are between the ages of 25 and 34. The next highest age group is 18-24 year olds, with 26%. This means that 54% of Spotify’s users are aged between 18 and 34. Unexpectedly, the second largest age group is made up of baby boomers aged between 55 and 70. Baby Boomers make up 19% of Spotify users. According to Spotify’s demographics, men account for 56% of its user base, while women make up 44%.

Statistics on Spotify Users

Spotify is a streaming platform that has a “heavy.” This means that users spend a considerable amount of time each day streaming music. It makes sense, given how people consume music (and Podcasts). North American Spotify users spend most of their time streaming content, averaging 140 minutes per day. The full breakdown of the data by region is shown below: Interestingly, the Middle East and Africa ranked second, with an average daily streaming of 124 minutes. Latin America was a close second, with an average of 117 minutes spent per day on Spotify. Spotify is the app that Europe uses the least. They spend less time on it per day despite having the most paying subscribers and users. It is not always the case that the customer who uses the platform most often is the best. Surprising, right?

Spotify Content Statistics

Spotify has a lot more than just music. With millions of podcasts available, the Spotify platform has quickly grown to be a major player in the world of podcasts. Here are the most recent Spotify statistics about content.

Spotify Podcasts

Spotify is one of the most popular platforms for podcasts. There are more than four million podcast titles available on the platform. Spotify has a 23,8% market share in podcasts. YouTube is the largest podcast platform, with a market share of 24.2%. Spotify’s podcast has an enormous global reach, with more than 389 million monthly active listeners from 187 countries. The number of active listeners has also doubled since 2019. The short answer is by investing a lot of money. Spotify has invested $1 billion in its podcast network by 2021 and expects to add more exclusive titles as it continues to invest in the future. The platform announced that its podcast network will only generate about $215 million in revenue by 2021. Spotify’s revenue from podcasts has grown by 3000% over the past year despite the expected loss. They have only monetized 14% of their listening audience. Spotify Podcasts will be profitable in the near future, with its huge selection of exclusive podcasts that you won’t find anywhere else. What are the most popular podcasts available on Spotify? The top 10 podcasts currently available on Spotify are: Joe Rogan, who hosts the Joe Rogan Experience podcast exclusively on Spotify, was paid approximately 200 million for hosting this podcast. The exclusivity right is valid until 2023.

Spotify Tracks

How many songs are available on Spotify? Spotify is home to about 80,000,000 tracks. In 2021, the platform added nearly 22 million songs. The top 10 tracks on Spotify as of October 2022 are: Spotify’s top tracks are always changing as new releases in the music industry continue to be released. Spotify has more than 300 different music genres. Some genres are more popular than others. Below is a list of the most popular music genres on Spotify. Hip-hop, by far, is the most popular genre of music on Spotify. Hip-hop is the most popular genre of music on Spotify. Pop music is second with 27%, and Latin music comes in third with 18%.

Spotify Playlists

Playlists are a big part of Spotify. Users can create their playlists to share with others.
  • They are their friends/family
  • The general public
Spotify has its playlists you can subscribe to. Spotify’s top 20 playlists are all created by the platform. The songs on the playlists are constantly changing. The top 20 lists of songs on the web are dominated by “new” music. This means that they are all less than 1.5 years old. Spotify knows all the stats and data and can therefore add music to their playlists that will keep them popular and engaged. Personalization is a key factor in the success of Spotify’s playlists. The platform is able to personalize the playlists for every user.
  • Analyze your music listening.
  • Create a playlist of songs that are based on a genre.
It helps users discover new music and other tracks that they like. Spotify playlists give it a competitive edge over other key players like Apple Music. Amazon Music and YouTube Music.

Spotify Artists Statistics

Spotify is home to 11 million musicians and creators. Labels are responsible for negotiating deals that add all artists to the platform. Brands negotiate and collect royalties from artists. Spotify has been able to grow its list of artists while still managing them all effectively.

Spotify’s most popular artists

Drake is the most popular artist of all time on Spotify with:
  • 64 Million Followers
  • 50.72 billion songs streamed
The following is a list of the top 20 artists and the number of total songs streams that they have. Ed Sheeran is third, with 28.55 million streams. Bad Bunny comes in second with 45.66 Billion song streams.

Spotify Artist Payout

What does Spotify pay artists? Spotify has paid out over $7 billion in 2021 to its artists. Spotify pays more than its competitors. The average per-stream pay is $0.003 – $0.005, depending on the artist. Apple Music, for example, charges $0.01 per song stream. Spotify’s higher prices are partly due to the volume. Spotify has a larger user base and more streams, so artists will likely make more money than other platforms. Artists’ earnings also vary significantly by month. Spotify splits the money roughly 70/30. This means that Spotify keeps 30%, and artists receive 70% of the money they earn through their music. Spotify will break the record in 2021 for the largest payout ever made by a retail business. Spotify clearly cares for its artists and creatives. Spotify deals with labels and not individual artists. Spotify paid out a staggering $4 billion to major record labels in 2021, which is a significant portion of their royalty payments. In 2021, more than 1,000 artists will have earned over $1 million from Spotify royalties. Over 50,000 artists earn more than $10,000. Record labels are still the ones who make the most money.

Spotify Revenue & Finances Statistics

Spotify struggles to make money despite being the most popular music streaming service in the world. Spotify’s financial and revenue statistics are available here.

Spotify Revenue

Spotify has two main revenue sources:
  • Premium unlimited subscription
  • A free limited account with Ads
Both revenue streams are growing steadily year after year. Here is a complete breakdown of the revenue Spotify generated every year since 2012. Spotify has seen a significant increase in revenue since 2016. The company now generates more than EUR1 billion per year. Their income increased by EUR 1.79 billion between 2020 and 2021. Spotify’s premium subscribers make a lot more than its advertising. Spotify will generate EUR9.67 billion in revenue in 2021.
  • Premium subscribers generated EUR8.46 Billion
  • Advertising generates EUR1.21 billion
In 2021, Spotify will generate 87% of its revenue from subscribers to premium services. Only 13% of Spotify’s revenue was caused by the ads model.

Spotify Financial Situation

Spotify has a very strong revenue position. The truth is that revenue is just one part of the financial situation of an organization. The bottom line is profit. What is the actual revenue of Spotify? Spotify reported a loss of 39 million euros by the end of 2021. Spotify’s huge costs for music licensing, distribution, and artists were the main reason. The following is a breakdown of Spotify’s net profits/losses since 2009. During the entire year, the company invested EUR912 million in research and development. Over the past three years, they’ve been promoting podcasts and sponsoring podcasts exclusively on the platform in order to attract a wide range of users. This investment is expensive and has eaten into any profits Spotify has made so far. The wages of Spotify’s staff are another major expense. Spotify hnow hasover 6,600 staff members worldwide and is expanding rapidly to meet consumer demand. All of this has enabled Spotify to continue growing as a business. Spotify executives believe that they will make a lot of money in the future because they have invested in areas where the company is most profitable. The service will continue to be one of the most popular music streaming services in years to come.

Wrapping it Up

The latest Spotify stats are in. Spotify is a massive streaming platform with millions of users. They have developed a platform and an application that appeals to a wide range of people from different demographics. This helped pave the path to a multibillion-dollar company. The future challenge will be to maintain the growth of the company while bringing it into profitability. They will be able ato chieve this sooner than later, thanks to their large user base and exclusive investment.