These Are The User Generated Content Statistics You Need To Know

The truth is… You’re missing out if you don’t take advantage of user-generated content. The use of user-generated content continues to be a powerful marketing tool. UGC benefits both consumers and businesses: Businesses can get marketing content that is authentic and created by others. Customers can view real online reviews before making a purchase. UGC is the key to real, authentic, and effective marketing. It’s the reason it is so powerful! These user-generated stats show why UGC has such power and how it benefits businesses.

Key User-Generated Content Statistic

How much can user-generated content impact your business, and how? Here are some key statistics about user-generated content that you should know: Content created by users is 35% more memorable than content produced by professionals UGC is a major factor in the purchasing decisions of 79% of people. 74% rely on social media heavily to make their purchasing decisions Digital Marketing Statistics show that 78% of marketers believe Facebook is most effective in driving sales and business. User-generated content in social media campaigns increases engagement by 50% UGC has 29% greater conversion rates than campaigns without it About 70% of brands believe UGC can help them better connect with their customers on social media 87% use UGC to share authentic content. Only 1% of millennials consider traditional brand ads to be engaging and trustworthy enough for a click-through.

The value of user-generated content (UGC).

It has been proven that user-generated content can be used as a powerful marketing tool. UGC is more likely to deliver a better ROI in most cases than brand-authored content. The statistics on UGC will help you understand why UGC is so important for your marketing campaigns.

UGC can be more effective at driving engagement than fancy ads

Today, authenticity is a key factor in advertising. What is the importance of this? Over 90 percent of consumers claim that authenticity is a major factor in their decisions when it comes to choosing brands and products they support. UGC has a greater impact on millennials. According to a study conducted at the University of California, millennials are more likely to remember user-generated content than traditional media content. Millennials account for 70% of the UGC on the internet today. UGC ads will help you reach millennials, for example. It has also been proven that user-generated content increases the authenticity of advertising and drives higher conversions. UGC can result in conversion rates up to 29% greater than those of campaigns or websites without it. Are you struggling to get engagement for your social media campaigns? A ComScore survey found that UGC content is more engaging for customers than content created by professionals. This is a huge difference. The engagement of social media campaigns that incorporate user-generated content increased by 50%. The bottom line: UGC ads improve engagement and conversion rates.

UGC increases trust and positively impacts purchasing decisions

Increased sales = more trust A business’s main goal is to build trust in its brand so that consumers are comfortable buying from it. UGC can be THE BEST way to increase trust. What I meant: Statistics on Ecommerce show that 92% of consumers rely on their friends and family for recommendations about products or services. UGC can be used to improve word-of-mouth campaigns and increase sales. A further 79% say that UGC has a significant impact on their purchasing decisions. It has been proven that seeing videos and customer testimonials increases simultaneously:
  1. Trust
  2. Sales
It’s a win/win situation. Customers often do their research prior to making a purchasing decision.
  • Seventy percent of consumers use reviews or ratings from other users to decide whether they should buy something (or not).
  • Another 41% stated that they read 4-7 user-generated reviews in order to understand better the product they’re interested in.
It’s not enough to have just one piece of UGC. The consumer wants to see multiple details of UGC. This is how you can build real trust with your customers. Positive reviews influence more than 90% of consumers when they are seriously considering a product or service. A positive review at the right time can be all that you need to make a sale. There is no doubt that younger audiences are pushing for more authentic UGC. The Millennials (over 25-year-olds) trust user-generated content more than brand-created content by 50%. Another 35% of Gen Zs (under 25) think that UGC is more credible than professional marketing content in the next 3-5 years. UGC is also 9.8 times more influential than other content in deciding whether or not to buy.

UGC Tends To Expose Brands To New Audiences

Do you want to reach out to new customers? Increase your UGC marketing efforts in your campaigns. 48% claim that the user-generated content they use is a good way to discover new products. 77% of consumers who use Pinterest at least one time a week found a brand or product they had never heard of before. The benefits of user-generated content are not limited to businesses. This content also allows customers to discover new products and services they can trust. Instagram Stories is another effective way to increase sales by leveraging UGC. Statistics from social media users show that one in four people has purchased as a result of seeing a product on another Instagram user’s story. Stories are:
  • Quick to consume
  • Highly engaging
A user’s recommendation can be an effective way to increase sales. Later, we’ll talk more about influencer UGC stats. Twitter is also a great way to benefit from user-generated content. Brands who share UGC via Twitter report an increase of 20% in new visitors. This is a great example of how user-generated content can be used across multiple platforms. Once you’ve created your first pieces of content, you can post them on all social media channels where you are active.

What works best for brands: Traditional ads vs user-generated content?

Brands can reap a lot of benefits from user-generated content compared to traditional advertising. These UGC statistics show you why user-generated content should be part of your overall marketing strategy. UGC content has many benefits, including the fact that it doesn’t require you to create any of it. Results?
  • UGC is used by 87% of businesses to create authentic content and save money.
  • UGC is estimated to save businesses an average of $72,000 per year.
This is higher than the average salary for an in-house content creator. Videos are the most popular content. According to 93% of brands, video content shared on social media has helped them gain a large number of new customers. Video content has persuaded 73% of consumers to purchase a new service or product.

Want more views for your video?

Use user-generated videos. UGC videos are ten times as popular on YouTube as official brand videos. It’s a win-win situation. You don’t even have to create content, and you get 10x more views. You can’t ask for more, can you? Videos are only one part of the solution. Businesses face another major challenge: getting internet users to engage in content.

Are you ready for some good news?

When consumers watch a mix of:
  • Video created by users
  • A brand writes professional content
The most significant impact is created by combining both. What is the specific nature of advertising? Comparing traditional ads with UGC, UGC ads generated 73% more positive comments. UGC-based advertisements also have 4x the Click-Through Rate and a 50% lower Cost-per-Click than ads made by professionals. The best way to maximize your return on advertising spend is by increasing your CTR and your CPC. 31% of consumers say that social ads with UGC content are more memorable than traditional advertisements without it. Creatives for paid campaigns can use user-generated content. User-generated content can be used for more than just ads. UGC has been shown to increase the conversion rate of product pages by as much as 29%. Emails containing UGC experience
  • Click-through rate increases by 73%
  • Increase sales conversions
This is the ultimate UGC statistic. UGC can increase conversions up to 10% when it is included in the customer journey. This is a big difference in terms of conversions around the world. UGC statistics show that it is a powerful part of any marketing campaign, especially when used in video social media ads.

New UGC trends that you should embrace

Are you ready to use user-generated content in your business? These statistics on user-generated content will help you identify the trends that you should be following in 2019.

Virtual Reality

Virtual reality is one of the most popular media right now. Experts predict that virtual reality will become a major part of our everyday lives in the future. This is a trend that marketers can also take advantage of. Before the end of 2018, over 48% of consumers are expected to experiment or engage in augmented and virtual realities. The interactivity of virtual reality content makes it more engaging than traditional advertising. Combining virtual reality and user-generated content is a powerful marketing tool.

Video Contests

Video content is a proven method to increase leads for your company. 89% of industries use video contests to promote their products and services. User-generated videos are the way to go. You can enter your free contest by asking customers to make different UGC videos. What is the result? You can get a lot of new leads and more user-generated material that you can use for future marketing campaigns.

Product Personalisation

Personalization is a new rage. What does UGC have to do with product personalization? Personalized products can be a great way to increase the number of user-generated videos. It’s a no-brainer. If your product is specifically designed for the customer, they are more likely to share it on social media. Create personalized products to give your customers and generate UGC. This year, 89% of large companies will invest in digital personalization. List of companies:
  • Coca-Cola
  • Fabletics
  • Netflix
  • Sephora
  • Wells Fargo
There are so many more! According to a study conducted by Deloitte, one in five shoppers would pay 20% more for an item that is customized or personalized specifically for them. If you personalize your products or services, you can charge up to 20 percent more. According to Epsilon, over 80% of consumers who were surveyed indicated that they would be more likely to do business with an online retailer that provides personalized shopping experiences. You can personalize your products using automation and creative thinking.


Do not underestimate the power of micro-influencers. User-generated content is created when influencers produce content on products or services. Instagram micro-influencers receive 7x more engagement than mega-influencers. TikTok has even more. 80% of viewers who watch social media live streams say they are likely to purchase a product promoted by their favorite streamer. Finding micro-influencers who create engaging content for their fans is the key.

Wrapping it Up

You have it. The statistics on user-generated content and why it works. Now is the perfect time to take advantage of user-generated content. What is the best way for UGC to be used right now? Video Ads – Short answer The best way to produce content is by combining UGC and video ads.
  • Engagement is high
  • Brand awareness grows
  • Converts well
  • Sales increase
All at once! It’s rare to find a marketing strategy or channel that can accomplish all of this. You don’t have to do any of the work yourself. It doesn’t get any better than this.