Tik Tok User Statistics 2023: Everything You Need To Know

TikTok was launched in 2016, and nobody could have predicted that it would be a global phenomenon. TikTok has become the fastest-growing social media app on the planet. In just four years, TikTok achieved what F.B. and Instagram took ten years to complete. Its rapid growth is impressive, and it tells us a lot about the audience. These TikTok statistics show the entire story and provide some insight into the future of the App.

TikTok Key Stats

TikTok’s growth has been extremely rapid since its inception. It became the world’s most popular social media platform, challenging Facebook as well as Instagram. You should know the following key statistics about TikTok:
  • Since its launch in 2016, TikTok has been downloaded more than 3 billion times.
  • TikTok has gained 1,36 billion downloads (45%) between Q1 2020 and Q2 2021.
  • TikTok has more than 1 billion active users in the world.
As you can see, TikTok is a social media giant, and it doesn’t seem like they are slowing down any time soon.

TikTok Active users

TikTok has a much faster rate of acquiring new users than any other major social networking platform in the world. TikTok is a fast-growing app… .

Global Monthly Active Users Worldwide

As a point of reference, here is the number of monthly active users that other major social media platforms have currently: The following are some examples of Pinterest’s 480 Million TikTok has the fourth largest number of monthly active users in the social media world. It is twice as big as Snapchat and is quickly catching Instagram up. There are 4,8 billion internet users around the world, and 20,83% of these use TikTok. TikTok will be around for a long time.

American Monthly Active Users

What has TikTok been like in the U.S.? TikTok statistics from eMarketer estimate that TikTok only has 73,7 million monthly active users. It is expected to reach 88.7 million by 2024. If these estimates are accurate, TikTok’s monthly active users in the U.S. will grow by about 20% over the next two years. There are 267,6 million U.S. mobile internet users. People who regularly use their mobile phones to access the internet are included in this group. 37.36% of U.S. mobile internet users use TikTok every month. In the U.S., TikTok is used by more than one-third of mobile internet users. TikTok is used by more than 50 million people every day. TikTok is used by 18,68% of Americans who have mobile internet. This is a lot of commitment for a social media application! TikTok is a social media platform created for the younger generation. Gen Z is their largest user base, and it’s not surprising. In the U.S., 37.3% of all Gen Z users log into TikTok every month.

TikTok downloads by Country

TikTok has been adopted at different rates in different countries. TikTok has a large global audience, but the majority of its users come from just three countries.


TikTok (TikTok in China) and Douyin are now available in 141 countries, out of the possible 155 countries. This means they’ve launched in 91% of all of the likely countries. The TikTok App has been translated into 39 languages to cater to the rapidly growing global user base. TikTok was only launched in 2016, making these TikTok stats even more impressive.

India: 1st Contributor

India is the largest Country in terms of users. That’s right! India is the largest TikTok market in the world, with 611 million TikTok users. In 2019, 43.76% of all TikTok downloaded came from India. In 2018, 323 million TikTok downloads worldwide came from India. Has grown in India because it allows users to showcase their creativity easily in many different ways. People can make short, engaging videos around their passions and share them.

China is the second-largest Contributor

China is the second largest Country in terms of downloads for Douyin (TikTok). Total downloads (excluding third-party installations) are 196.6 million. ByteDance, a Chinese tech company, developed the App and initially launched it in China. Douyin is ” Shaking Sound ” and the company adheres much more strictly to Chinese laws than they do under the “TikTok ” brand on the international market.

USA: 3rd Contributor

The United States is ranked 3rd for the most TikTok downloaded. Since its launch in America, TikTok has been downloaded more than 165,000,000 times. TikTok has become a popular platform for younger Americans who have moved away from Facebook and Instagram. Canada is the fourth largest Country in terms of TikTok downloading, with the U.K. coming in fifth.

TikTok user demographics

TikTok is a popular app among younger users. In recent years, however, the popularity of the App has increased worldwide. Older users are now taking an interest.

U.S. TikTok users by age

Here’s a quick overview: In the U.S., 25% of TikTok users are between 10 and 19 years old. In the U.S., 22.4% of TikTok users are between 20 and 29 years old. In the U.S., 21.7% of TikTok users are between 30 and 39 years old. In the U.S., 20.3% of TikTok users are between 40 and 49 years old. In the U.S., 11% of TikTok users are 50 years or older. Between 2018 and 2020, the number of American adults who use TikTok increased by 5.5 times. Twenty-five percent of TikTok users are between the ages of 10 and 19 in the United States. In recent years, the popularity of TikTok has grown significantly among young adults. The number of active users between 20 and 29 is 22.4%, followed by those aged 30 to 39 at 21.7%. The number of users over 50 has dropped significantly. It is expected that this will continue to grow, just as it has with Facebook and Instagram. Around 45% of TikTok U.S. users are Gen Z.

TikTok Users By Gender (Worldwide)

TikTok’s female users are significantly more numerous in the world. Did you know that 60% of all TikTok users worldwide are female, with 40% of platform users being male? Many strong female content creators have switched from Instagram to TikTok.

TikTok users by region (Worldwide).

Regional TikTok statistics are very different. Growth has been further in each major region. YearSouth-East AsiaNorth America Latin America Europe 2018 62 Million 28 Million 3 Million 21 Million 2019 130 Million 55 Million Ten Million 52 Million 2020 198 Million 105 Million 64 Million 98 Million Latin America was slow to adopt TikTok, but the number of users exploded by 2020. South-East Asia is the region with the most users, almost twice as many. However, growth in this region has slowed compared to the other areas.

TikTok Engagement Statistics

TikTok is the most popular social media app on the planet. The next TikTok engagement stats will show you how TikTok has grown in popularity over the years.

Worldwide Statistics on Average Time spent on the App

The average user uses TikTok for 52 minutes per day. Around 90% of TikTok users worldwide access the App on a regular basis. Average session length is one of the most important engagement metrics that all social media companies should be measuring. It measures the average time spent by users on the App each time they use it. TikTok is the social media app with the longest average session of all. TikTok’s average session lasts 10 min 51 sec. It is nearly twice as long as Pinterest, which ranks second with an average session of 5m36s. TikTok is the only social media platform that keeps people’s attention for a longer period than other platforms. This is an important statistic. In 2019, TikTok’s engagement time increased by 210%. In 2019, the total time spent by users on TikTok was estimated to be over 68 billion hours. TikTok’s engagement stats are very high despite its explosive growth. If you’re looking to expand the marketing of your business, then TikTok is a great place to start. You have the opportunity to grow a large audience on TikTok organically right now. TikTok accounts with more than 100,000 followers have an engagement rate as high as 5.3%. As you can see, TikTok offers a much higher level of engagement. This gives business owners and content producers a greater opportunity.

U.S. Statistics on Average Time Spent on Apps

The global reach of TikTok is excellent. How does this compare with U.S. TikTok stats? In America, the average adult TikTok app user spends 33 minutes a day using the App. Facebook Adult Users Spend an Average of 35 Minutes Per Day. Facebook has a slight edge over TikTok, but this will change as TikTok grows in popularity. TikTok engagement grew by 1,5333% between 2017 and 2019. Engagement on Facebook has declined by 26% over the same period. The engagement on Instagram increased, but only by 6%. TikTok has won a huge victory, especially since their largest competitor (Facebook) has seen a decline in engagement. The average U.S. user uses TikTok eight times per day. TikTok’s monthly engagement has increased significantly from October 2019 to March 202020. In October 2019, users spent 442.9 minutes on average per month using TikTok. In March 2020, users will spend almost twice as much time on average per month at 858 minutes. This is a huge increase in such a short time! What’s even more impressive is that the growth has been consistent from month to month. TikTok continues to engage its users and create a platform that keeps them coming back.

How popular is TikTok around the world?

TikTok is the seventh most popular social network in the world as of September 2021. It is hard to deny that the popularity of TikTok has increased at a rapid pace. These results were achieved in just under four years. As older users adopt the platform, there is a lot of speculation that it may eventually reach the top 3. It happened to both Facebook and Instagram.

TikTok users/Content creators

Content that works better on certain social media platforms is usually geared toward specific industries. You can create content on TikTok in any category, but some types work better. Entertainment is clearly the best way to use TikTok. Also, dance and pranks tend to be popular. You can find some inspiration by checking out the ten most popular content creators currently on TikTok: Charli D’Amelio, a dancer who became famous when she joined TikTok, is well-known for her dancing. Will Smith, a celebrity with an outstanding reputation, hired a person to follow him with a camera in order to produce more content. Are you planning to become a TikTok sensation one day? If you have an engaged and large following, brands will pay you to promote their products. The value that brands and businesses see in a TikTok versus an Instagram post is very different. Influencers on TikTok with more than 2.5 million followers can charge between $600 and $1000 for each post. Instagram allows you to set between $100 and $200 per post, depending on how many followers you have. Influencers on Instagram are still paid more than those on Instagram. As TikTok grows, you’ll likely see more money paid to creative influencers.

TikTok marketing, revenue & valuation

Are you planning to use TikTok for your business marketing? Facebook advertising is the gold standard of paid social media ads. TikTok’s advertising platform is a result of their investment in quality and relevant advertising. Here are some TikTok stats you should be looking at for paid advertising.

TikTok Marketing & Advertising

You can send traffic from TikTok to:
  • Your Website
  • App Store
Use hashtags and “boost” your posts to increase the reach of the content that you create. TikTok’s success is largely due to creativity. The platform offers a wide range of tools for marketing your business. You can create -branded.
  • A.R. lenses
  • Filters
  • Stickers
These can be embedded in your videos to help people recognize your brand when they are enjoying your TikTok content. TikTok is also working on new ads that use augmented reality, which could change the game. Ads are currently made of audio and video. Ads could become interactive with augmented reality. Advertising in the future will be a lot more interesting. TikTok has created its platform for advertising so that all businesses can benefit from the rapidly growing social media network. Learning will take time, and TikTok advertisements are unique in comparison to other social media platforms. If you’re planning to launch a TikTok campaign, it is recommended that you hire professionals in TikTok advertising and marketing. TikTok is also offering $300 in free advertising credit to new brands who advertise on TikTok.

TikTok Income

Engagement and users are one thing. Every business needs to generate revenue in order to grow. TikTok has plenty of income. In 2020, TikTok generated 33.4 billion dollars in revenue. TikTok has been able to double its revenue between 2018 and 2019. In 2020, they are expected almost to double their revenue again. Who is responsible for all this revenue? Reports show that:
  • 79% of TikTok revenue is generated in China.
  • 8 % of the total comes from the U.S.
  • Turkey accounts for 3% of the total.
This is when things get interesting. Only 5 percent of U.S. marketers use TikTok to advertise. TikTok’s revenue will likely skyrocket as it grows and attracts even more marketers in the U.S. TikTok’s advertising efforts are just beginning.

TikTok Valuation

It has a large number of users and a lot of revenue. What is the value of TikTok? TikTok’s value was $50 Billion by 2020. This is based upon ByteDance, the parent company, raising $2 billion in new funding. Experts estimate that TikTok could be worth as much as $75+ Billion.

Wrapping it Up

Now is the time to use TikTok. You can now see the popularity of TikTok after reading the complete list of TikTok statistics. There is one thing that is unmistakably true about TikTok… They know how fast to grow. It doesn’t appear that they will slow down any time soon. TikTok takes advantage of the latest trends and gives its users the tools to create amazing content. This is just the user’s side. TikTok is launching a number of new features that will allow businesses to create fun and profitable campaigns. Now is the perfect time to start using TikTok as a marketing tool. The trend will continue to grow!