Outsourcing Product Descriptions – The RIGHT Way

  There are a lot of great posts out there about how to write better product descriptions. It’s a shame most of them are never put to use. Oh, it’s not for lack of good  intentions – I think most ecommerce brands would love to have unique, compelling descriptions for…

How to Measure Your Content Marketing Campaign

  Content marketing is now an accepted way of improving your online business and driving traffic to your site through the production of useful, educational and/or entertaining content. It’s so popular that 63% of brands now have a budget that’s dedicated to content production and distribution. A recent survey found…

5 Key Performance Indicators for Content Marketing

  Content marketing is lately the most significant […and the most fantastic!] area of online marketing! According to Content Marketing Institute, its meaning is constantly growing. Content marketing provides people with useful information that can help solve their real problems and show how to handle different issues. Yes, content educates and…

What Does All Great Content Have in Common?

  Why do some pieces take off like a rocket while others fizzle out? What is it that an awesome piece of content has that a mediocre or awful piece simply doesn’t? Summed up: Every strong piece of content adds value to the reader – whether that’s entertainment value, information…

What You Can Learn From the Habits of Successful Writers

Success is the achievement of a specific aim or purpose, and the accomplishment of goals often requires a change in behaviour or forming new habits. Luckily, many people share similar goals, and have already attempted or achieved them, allowing us to learn from their successes and failures. But learning is…

How to Come Up With a Solid Content Strategy

  Online marketing continues to become more of a challenge. Long past are the days of inserting popular keywords into your website’s pages and building links for efficient search engine optimization. The fast burgeoning growth of Internet usage all over the world has made it so that people are no…

The Ultimate Guide to Building a Rock Solid Content Strategy

Content marketing is more than just blogging. You need more than great writing to attract, engage, convert, and retain users at the right stage of the buy-cycle. Many marketers will jump in, launch a blog, and hire writers — only to see zero results. We’ve seen, time and time again,…

5 Must-Have Contents For E-commerce

  In the previous post Kinga shared with us some crucial tips about e-commerce SEO. You’ve learned how to properly optimize an onsite content. Today you will also find out what types of content you should publish at your online store. Words are vital tools in the world of e-commerce. Used effectively, they create…

Effective Content Promotion Tactics

That good old adage ‘Content is King’ is somewhat outdated now; content has evolved past being just king, it’s much more than that these days, as long as it’s good quality. Content marketing is nothing new of course, but due to the infamous Google updates, 2014 is its year. So…

6 Essential Steps Of Data Driven Content Marketing That Work!

  If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death of Guest Posting”. Similarly, the industry is abuzz with speculation after another post, “Content Shock: Why Content Marketing is Not a Sustainable Strategy” presented the…

An Uncomplicated Look at Content Marketing Metrics

There are a number of metrics that can be measured by the marketing department, and you wouldn’t be blamed for feeling overwhelmed every time the topic came up. Do a Google search on the subject, and suddenly you’re faced with thousands of articles telling you which metrics really matter. And…

7 Content Ideas that Will Win the Hearts of Your Readers

The competition for audience attention is tough. There is an unquantifiable amount of information on the Internet, and your business needs to against all of it. Every piece of content needs a solid distribution strategy behind it. Step 1: Identify who you want to read your content Step 2: Outline…

The Why, How and What of a Content Audit

  Two words, used together, guaranteed to get your content and development teams grumbling are content audit. Casually mention them during a weekly meeting, and you may find yourself an unwilling participant in a reenactment of The Crimson Permanent Assurance. The simple truth is that there are some people who…

Must-have Tools for Effortless Content Creation

  There has been a lot of talk about robots taking over us in our respective jobs in the near future. A recent article published on the Guardian even predicted that 2029 would be the year when robots finally have the power to outsmart their makers i.e. us. While I…

How To Use Buyer Intents To Improve Your Content Strategy

  Tell me, what makes a great content strategy? Gosh, it’s obvious - content, du-uh! Well, yes but ..… no. I mean that too but it’s not the heart of it. Diversity of content types then? Ummm, nope, no, uh-uh. Frequency of posting? (Shaking his head) .. close but wrong…

Anatomy Of A Successful Content Marketing Campaign

  There are five things that must happen in order for your content marketing campaign to be successful: 1. Your content must be visible, appealing and compelling to consumers in your target group.2. These consumers must share your stellar content with their individual networks.3. These friends and their friends and…