Understand Product Keyword Research and its ImportanceEvery product page must be supported by research in the way buyers are searching for that product. This is why keyword research matters when it comes to SEO. Prior to optimizing the product page, you need to know the search terms that attract the most search traffic. Understand the best phrases and keywords for your products by considering the following factors – relevance, competition or ranking difficulty, and search volume. Use tools like:
- Google Search Console for identifying the top search queries,
- Unamo SEO for analyzing the competition,
- Keywordtool.io for gathering insight into consumer search behavior, and
- Google Keyword Planner for finding product page keywords to target.