Local SEO strategy helps to position your restaurant to potential clients on search engines or other digital marketing platforms.
This short guide will boost your chances of ranking and also improve local SEO!
Local SEO for restaurants craves for top local search results especially in Google and Facebook.
Therefore, this is emerging as a key factor in determining whether your restaurant succeeds or not.
When it comes to local SEO, there are two things that cannot be ignored:
The Importance Of Local SEO For Restaurants
Local SEO strategies helps to position your business to potential clients on search engines or other digital marketing platforms.
When implemented in the right ways, it maximizes your chances of getting discovered by potential clients as they search for the best local business. It is also a great way to promote business and services to local clients.
Additionally, it improves brand equity for your restaurant.
SEO is not that tough to do for a local restaurant. We all know how search engines are revamping the ways they rank websites.
They are constantly in the direction of improving. This helps them display the best and the most relevant to web viewers.
This advantage can be used to expand your restaurant using Local SEO that will help you rank higher for a very long time.
Let’s check how:
1. Optimize the website and its content for Local SEO
The best thing that can be done is to optimize the website and its content.
When writing the content, it is important to consider more about the needs of audience and not just search engines.
For being on top of searches, you need to have strong and relevant titles, along with URLs and H2 tags.
Meta descriptions on the page do not help you rank higher, however, they offer clients a glimpse of what is portrayed on your website.
Additionally, you must include physical address along with contact information. It should be easily visible to clients.
Testimonials and reviews placed on the website also help in better decision making.
2. Use of Google Places and Local Google +
It allows your clients to find address, hours of operation and contact information to place an order or book a table.
Google + allows to communicate with clients as well as revert to the reviews they have left on Google. It offers another communication channel to broadcast messages and keep people updated.
3. SEO for Restaurants and Social Media
There are several social media platforms that you must be leveraging. Facebook, Twitter and Instagram are reckoned ones.
All these social media networks must have your physical address, contact info and links to the website. In Facebook, you must be listed as a local business. It will help locals find you easier and more often on Facebook.
Use social media profiles to get customers talking about you and sharing your content.
Create interesting, relevant and engaging content for your users to like and share. It will eventually help your business expand across more fans and followers.
4. Focus on Conversions
It is extremely important to focus on client conversion while getting a lot of traffic to your restaurant’s website.
It should not take more than a click to discover menu, contact information or book a table. All this is a part of improving local SEO.
Now, the next thing, you need to focus on is converting the acquired traffic. You need to have clear CTA on every single page.
If people just browse your website and leave, you might be losing on potential sales.
5. Use online citations
Citations help your restaurants gain exposure. It is also a great source of traffic.
List your services on top business listings. In addition to it, there are some other citation firms that work with you.
When claiming your listing, control it by interacting with reviewers, update information and add a favorable image.
6. Upload eye catching image
It is easy to improve the local visibility using high quality imagery.
You can take eye catching visuals of menu items, dishes and photos of restaurants. This would multiply the effectiveness of your venture and also boost search results.
Also, ensure that you are using geotags and alt-text descriptions on the images that you display. It is important to embed keyword-rich information.
This will maximize local reach and make it easier for clients to find you.
7. Stay Consistent
Inconsistent listing could negatively harm your business and impact the performance of your business.
So, it is important to use the same business name, address, contact information on website, social media profiles along with business listings and citations.
8. Keep monitoring results
Make sure whatever you are doing is working great for you. You can also make use of some good tools to monitor the results of SEO.
Start by setting up Google Analytics on website. This will help you monitor how many visitors your website is getting.
Also, focus on organic search settings to see that your SEO strategy is working.
Other tools like Unamo SEO analyze and improve your website and also let you know how you are progressing with each passing day.
