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The Complete Guide to Mobile App Marketing


We’d like to introduce you a free mobile app marketing guide from our friendly neighbourhood tool – Appcase.

For those of you who are not familiar with Appcase, it’s a complete marketing tool that helps with:

It gives comprehensive and accurate insights but at the same time it’s easy to use – something you know from Positionly.

Get Free Ebook!

If any of you SEO guys is interested in mobile app business or was thinking about becoming an appreneur, we have something special for you today. 😉

If you have any questions, suggestions, want to give your feedback about our guide or simply want to talk about app marketing strategies, don’t hesitate to drop me a message via my social media profiles or share your thoughts in comments below.

Enjoy your reading!

Kinga Hulewicz

Have you ever searched for apps within a particular area and thought about installing one of the 3 or 4 results on the list? Rarely, I’d bet. The apps that show up on the first page of search results on app stores are because of successful mobile marketing of apps. This article explains the basics and pitfalls in mobile marketing. It will guide you through the latest trends in mobile app marketing to keep an eye on. The marketing funnel for mobile apps may initially appear like the traditional digital marketing funnel. However, the methods used in the first are vastly different from those in the funnel used in the latter. Here are the key phases of mobile marketing via apps:
  1. Awareness
  2. Acquisition
  3. Retention
Before we dive into these phases we must understand the reasons why it’s important to put in the time, energy, and funds into mobile app marketing.

Why Do You Need A Well-Thought-Out Marketing Plan For Your Mobile App? #

In the last few days it is estimated that there are 1.85 million applications available for iOS users, and 2.56 millions apps available that are available for Android customers. Additionally, over 80% of the world’s population own a smartphone, and users on average spend 5 up to six hours a day using their smartphones for 5 to 6 hours a day. These figures show the importance of businesses moving to mobile. In fact, over 70% of small companies and pretty the majority of large corporations already have mobile apps. It’s a tough competition within this part of woods. You’ll need to stand out from hundreds of apps to achieve success. It’s not going to happen in a day, but with a well-planned mobile app marketing plan you can achieve it.

The Stages Of A Mobile App Marketing Strategy Explained #

Mobile app marketing guides the user through each stage of the funnel for marketing – from the time they first encounter your app, to becoming a faithful user. At times, the user may be able to switch from one stage to the next and that’s why the entire procedure is often called”The mobile engagement loop.