You are now going to look at some of the ways in which you can boost your SEO using WordPress.
Use The ‘Pages’ Functionality
Use this functionality to make things easier for people who visit your website. For example, create separate pages for things like ‘About Us’, ‘Location’, ‘Hours of Operation’ etc. you wonder why these things are always given separately? It is because they are important things for prospect customers to know and you must make it easy for them instead of wasting their time finding it in crowded places or between articles.
Building Authority And Trust Are Important
You need to blog regularly in order to gain trust and authority. Blogging everyday would be ideal, but since it is not practical for business owners, you must try to blog at least a couple of times in a month. You only believe and trust people who you have heard and know. You don’t just trust a person by meeting him once. It is a similar case for your website, and blogging will increase your SEO ratings.
Sync Your Blog With A Social Networking Website
Syncing your blog with a social networking website like Facebook will benefit your business. Everything that you post on your blog will automatically get updated on your business page on Facebook. What this does is, it spreads the name of your company. Thus, people who don’t even know you, might start liking you for what you write. Also, when people share articles which you write, search engines begin to know that you are a trusted guy and increase your SEO ratings. Similarly, you can sync your blog to any other social networking websites.
Titling Your Article Appropriately Is Important
When you write an article, obviously you will need to give it a title. Titles play an important role for any reader when he comes across an article. You need to be descriptive, without overdoing. Think about how you would like a title to be. Keep it short and to the point. Long titles usually give a bad impression and this will reduce your SEO ratings.
Also, your title should be clear on what one can expect to read in length within the article. It must be related to its content. Having fancy titles, which indicates nothing about the content of the article, will disengage the reader immediately!
The above tips will not only give your website a better look, but it will also increase the traffic which you will be receiving.