- Which social media networks are the best for hotel social media strategies.
- How to make the best content for hotel social media marketing strategies.
The Best Hotel Social Media Strategies Begin With the Right Networks
To start, it’s best to point out that every hotel is different and there is no one-size-fits-all hotel social media strategy. You may run a boutique hotel or a Bed and Breakfast in a trendy vacation spot. On the other hand, you may only cater to business clientele. Perhaps, you want to cater to a mix of guests year round. It’s important to remember that most travelers don’t start making travel preparations by booking a hotel. First, they imagine themselves in various destinations. Do I want to go to Brazil or Bora Bora for my honeymoon? Do I want to take the kids to the beach or to the mountains? Destination shopping starts with dreaming. Plus, there are three other travel industry micro-moments you need to understand as a hotel. There are the planning and booking stages, when travelers make their dreams reality. Finally, there’s the days of anticipation leading up to the trip. Now, while those moments don’t sound like they have anything to do with hotel social media strategy – they do. The majority of travelers expect hospitality providers to engage with them before and during their trip to enhance their experience. So, for any hotel that considers itself a vacation destination, it’s important to create content that reaches guests at every “micro-moment” of the journey. At the same time, you may want to reach those who know where they’re going and may not be thrilled about it. The “I have to go to London for business” crowd. And here is where things get tricky. To cater to both crowds using the right tone, you need to dominate several channels at once. Here are some things to ask yourself when creating your hotel social media strategy:- How many social media networks do I have the time and money to run?
- Which social media networks do my customers use the most?
- How often can I post on social media?
- How can I integrate my social media strategy across channels?
- How do I want to tackle social media advertising and what’s my budget?
- How important is social media management for hotels and resorts?
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