Of all the features that make up Google+, Hangouts are by far the most widely successful aspect of the social network. Hangouts allow people to connect with one another through video conferencing on a personal level or through Google+ Hangouts on Air that allow a Hangout to be shared live with the public. Google continues… Read more »
Posts By: Brian Honigman
Guest Blogging for SEO. How to Build Traffic and Not Overdo It?
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SEO
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Guest blogging has long been an effective tactic for building a community, a way of growing visibility for both your website and your byline, a means of driving traffic, increasing the exchange of ideas and a method of building inbound links to a website. Recently, Matt Cutts, the head of Google’s Webspam team, released an… Read more »
How to Measure the ROI from SEO Campaigns
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SEO
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Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. To… Read more »
Long vs. Short Landing Page – Which One Works Better?
Landing pages help sell the value of your company’s products, services, content and more to help encourage increased conversions from your web traffic. Many factors of a landing page impact if a visitor will convert like the inclusion of an explainer video, trust elements like a client logo or a recent award, a bulleted list… Read more »
The Top 4 Opportunities to Leverage SEO & Social Media
Social media and the search engines are intrinsically connected which presents a unique opportunity to leverage both marketing channels to help grow your business. The major search engines like Google, Yahoo and Bing take hundreds of factors into consideration when ranking a website to relevant searches. Social media has become another one of the factors… Read more »
