Despite the hype of “big data” and the purported need of creating content based on it the comparably silent revolution in business blogging and beyond has been the addition of storytelling. Over the recent months I was able to successfully add storytelling elements to my articles without compromising the business approach to blogging. Personal experiences… Read more »
When it comes to content many people still seem to be in the SEO stone age with repetitive keyword usage, lack of clarity and context, boring headlines just for the sake of Google search. By now that doesn’t work anymore if it ever did. Content findability is the key element of getting editorial sites to… Read more »
Content marketing is now an accepted way of improving your online business and driving traffic to your site through the production of useful, educational and/or entertaining content. It’s so popular that 63% of brands now have a budget that’s dedicated to content production and distribution. A recent survey found that 43% of companies that produce… Read more »
