Social media should be the main ingredient of any marketing strategy. While some marketing techniques may get a bit expensive, this one is free and may bring you big profits. It’s vital to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions. First of all, there is… Read more »
Posts By: Kasia Perzyńska
What is bounce rate and how to reduce it
Behavioral factors are continually becoming more important for Google and this is the direction today’s SEO is heading. If you want to evaluate the quality of your traffic and check how people interact with your website, fortunately, there is a proper metric for you! It all begins with Google Analytics. Google Analytics is why most… Read more »
Actionable SEO tips for your business blog. Part II
In the previous article, I mentioned that blogging is upon the most effective content marketing tactics available. Blogging brings significant SEO values, therefore, by learning how to optimize a business blog correctly, we can maximize its full potential. I have already explained the importance of long tail keywords and described how to implement them into… Read more »
Actionable SEO tips for your business blog. Part I
Most marketing strategies are based on content creation. According to the “B2B Content Marketing” report held by the Content Marketing Institute, 70% of all B2B marketers are distributing more content compared to the previous year. data credit: Content Marketing Institute research “B2B Content Marketing- 2015 Benchmarks, Budgets, and Trends – North America” The same source indicates… Read more »
10 Tips To Boost Your Position in Mobile Search. Make Your Website Mobile-Friendly
Over 50% of the world’s population uses mobile devices, according to GSMA Intelligence. It’s about time to focus your efforts on mobile search. Therefore, Google’s mobile friendly algorithm update, “Mobilegeddon”, was released two months ago. The update turned out to be a massive breakthrough in the way results are sorted in mobile search. 1. Choose… Read more »
6 Current Google Ranking Factors You Should Keep Up With
Remember our blog post written by Paweł Grabowski almost a year ago? He extracted 30 most important Google ranking factors for 2014. However, the methods of calculating the algorithm continue to evolve. In order to keep up with the most important SEO trends, I wanted to take a quick look at what has changed in recent… Read more »