For businesses that have physical premises which are frequented by its customers, using local SEO is vital to increase that footfall, as well as make sales via the internet. There are numerous reasons for this and the benefits can be substantial, but many businesses that exist on the high street as independent retailers, for example,… Read more »
Many businesses dismiss Facebook if they supply B2B products or services, as it’s commonly perceived to be a consumer-based site when it comes to social advertising. However, this isn’t the case and if your business doesn’t have a Facebook presence, then you’re doing it a disservice. Facebook is a useful tool for promoting a business,… Read more »
There’s been a lot of talk around guest posting recently and whether it remains a valid tactic when it comes to SEO and link-building. It does of course, but does require more care than before with regard to where links are placed (bio or in body), as well as if any cold, hard cash has… Read more »
Many people discount Google+ as one of the more powerful social media marketing resources due to its perceived lack of popularity when compared to Twitter, Facebook and LinkedIn. However, discount its value at your peril if you’re carrying out digital marketing for clients and/or a business. This is especially true as G+ is a Google… Read more »
In my last post, we discussed white hat SEO and why it’s the best way to approach driving traffic to a site and obtaining a good ranking in the SERPs. We touched briefly on black hat and why it’s a dangerous practice which is likely to get a site plummeting down the ranks, but what… Read more »
In this brave new world of content and post Google algorithm changes such as Panda, Penguin and Hummingbird, white hat SEO is the only way to go if you want your site to get ahead and become a useful part of the internet. Carrying out white hat practices also means that the search giants will… Read more »
