SEO is by its nature a job that never ends. Rules change, competitors come and go and all of this and much more require marketers to monitor campaigns on an ongoing basis to identify areas which can be improved upon. KPIs (Key Performance Indicators) are of course a large part of this and can be… Read more »
Content marketing is now an accepted way of improving your online business and driving traffic to your site through the production of useful, educational and/or entertaining content. It’s so popular that 63% of brands now have a budget that’s dedicated to content production and distribution. A recent survey found that 43% of companies that produce… Read more »
Writing good sales copy is a skill that many appear to assume they don’t need to learn, but in order to write a great email campaign (for example), it’s necessary to understand the process. In advertising, a tried and tested method for creating great copy that converts is the AIDA method, which is a simple… Read more »
Content marketing has been around for a good while now, although it’s risen to ‘fame’ over the course of the past couple of years. This has led to many offering the idea that content marketing is the new advertising and branding. This is because in order for a brand to remain competitive and relevant, it’s… Read more »
As a part of its marketing and business strategy, every company needs to develop strong buyer personas in order to ensure that the business can properly address its audience both online and off. A buyer persona should be based on the people who already do, or are most likely to in the future, buy your… Read more »
The internet has changed how businesses approach sales and the vast majority now prefer to generate leads and sales through inbound marketing, rather than the more direct, pushy approach which is often off-putting to the buyer. In fact, a whopping 93% of companies now use inbound techniques to increase traffic, which of course turns into… Read more »
What makes a good blog? It’s one of those questions that if you ask the average person in the street they may struggle to answer. Whilst many people may have a favourite blog, that they read weekly or even daily, few would be able to put their finger on exactly why they like it. This… Read more »
Every business that can have a web presence should and that means that in order for that presence to be effective, they need to know at least a little about how it all works. Now this doesn’t mean that they need to know how to build a website, or even the ins and outs of… Read more »
