Inbound marketing, from the concept articulated in 2006, has come a long way up to present day. The overall idea hasn’t changed. Inbound marketing is still about attracting people towards your website and product with usage of various channels – blogs, social media, videos and white papers.
Link building is a part of every SEO strategy. As SEO has changed over time, so have link building methods. The ways professionals scored backlinks 2 years ago became outdated, as new search engine algorithms were introduced.
Inbound marketing started as a concept of marketing strategy and now is a common approach to developing business online. The key concept is to drive traffic directly to your website with content. Interesting and informative content attracts new readers, helps building engagement and lastly – it’s creating more awareness around the brand.
Conversion rate optimization is the process of optimizing your campaign’s visuals or copy, as well as your landing page elements to maximize the number of users that visit your site. This is the next step to converting the highest number of users to your site.
Content marketing in the always changing and fast-paced world is a sure investment and indispensable element of any inbound marketing strategy.
Have you ever wondered how the popular blogs do it? Each time they publish content, it gets dozens of likes, tweets and +1’s in a blink of an eye. Probably not once you have liked, or tweeted this kind of article yourself. Fortunately, blogging isn’t rocket science.
Today brings a major update to Positionly. From now on you will be able to track your rank in search engines and compare it to your competitors.
We would like to present to you the new notifications on Positionly. Now, you are able to spot all of the most important updates on your account.
