Posts By: Paweł Grabowski

Why They Read Your Content – How To Use Buyer Intents To Improve Your Content Strategy

Tell me, what makes a great content strategy? Gosh, it’s obvious – content, du-uh! Well, yes but ..… no. I mean that too but it’s not the heart of it. Diversity of content types then? Ummm, nope, no, uh-uh. Frequency of posting? (Shaking his head) .. close but wrong again. What the -?! Well, let’s… Read more »

12 Steps to Start Your First Content Marketing Campaign from Scratch

Yes, the numbers say it all. According to the Content Marketing Institute’s report “B2C Content marketing 2014 – benchmarks, budgets and trends–North America”: –    90% of B2C marketers use content marketing (and that’s up from 86% last year), –    44% of their B2B colleagues claim they are effective at content marketing, –    60% plan to… Read more »