What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; keywords, etc. Metadata is supported by all the major browsers… Read more »
Once you start researching and reading articles and various guides about growth marketing, you’ll realize that many point to Product Hunt. Product Hunt is strongly recommended for the promotion of products in their early stages. So let’s dig a little bit deeper to find out more about the fabulous Product Hunt and reveal some of the… Read more »
Google took the world by storm when it released the Google Accelerated Mobile Pages (AMP) project, an open-source initiative which is geared to take mobile search experience to the next level. Google AMP is symbolized by the word AMP next to an encircled lightning bolt – giving a picture of what AMP is made for… Read more »
The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold marketers are even predicting the eventual demise of SEO. I have a small message for the naysayers – the sky is not falling anytime soon! We can safely envision… Read more »
What’s the essence of having a beautiful and enhanced website with no traffic? The joy of every website owner sees the tremendous growth of traffic; a feat that is perfectly achievable through SEO. A website, however, glamorous it is, is not worth it if it is not to search engine optimized. Knowing that search engines… Read more »
The dark days of SEO are gone. You no longer need to compete against businesses that are using black-hat SEO methods to win the search engine race. After several updates to Google’s search ranking algorithms, social proof, and social signals play a significant role too. While this means that you can have a fair competition, it’s… Read more »
Content marketing is so integral to the success of an online business that a strong strategy is required. And like most things in life, there is a right and wrong way to go about it. In a survey conducted by the content marketing institute, 89% of UK respondents said their company uses some form of… Read more »
E-commerce businesses are relying more and more on their email marketing to get new customers and build relationships with their existing clients. So why is email marketing so efficient? Email marketing has the highest ROI of all marketing channels, and one of the reasons is that email marketing is a direct line of communication between businesses and… Read more »
