It’s easy for marketers to fall victim to vanity metrics. What are ‘vanity metrics,’ you ask? These are numbers that get us excited, despite a total lack of relevance to a business’s bottom line. Think: pageviews, raw, downloads, and registered users. These are awesome, top-of-funnel numbers that kickstart the customer acquisition process. But they’re not… Read more »
The competition for audience attention is tough. There is an unquantifiable amount of information on the Internet, and your business needs to against all of it. Every piece of content needs a solid distribution strategy behind it. Step 1: Identify who you want to read your content Step 2: Outline this target audience’s values and… Read more »
The competition for audience attention is fierce. Across the board, marketers are increasing their investments in content. Not to mention, human attention spans are getting shorter. Brands need more than great content to engage their audiences – they need to take advantage of every millisecond to delight and engage people on a 1:1 level. The… Read more »
Content marketing is more than just blogging. You need more than great writing to attract, engage, convert, and retain users at the right stage of the buy-cycle. Many marketers will jump in, launch a blog, and hire writers — only to see zero results. We’ve seen, time and time again, that this approach just doesn’t… Read more »
