SEO becomes Search Entity Optimization. The change from optimization for search engines to search entities has been one of the most powerful, yet unnoticed changes. Search Entity Optimization is synonymous with “semantic SEO” and smart SEO and e-commerce experts have already started using it to their advantage. In this article, I will endeavor to explain how… Read more »

Many popular e-commerce sites have hundreds of thousands of products and a great potential to do well online. However, when it comes to optimizing for the search engines, they just assume their enormous size will stamp out any SEO troubles they might face. Others put their faith in social media marketing, email or their niche… Read more »