What Are Brand Ambassadors and Why Are They Important?

Over the past few years, methods of reaching the target audience have changed significantly. While the marketers would probably prefer to hold to the times when TV commercials were most effective, the majority of people are getting used to new channels of promotion quite smoothly. What was considered cutting-edge in…

A Guide to Google+ Marketing

Many people discount Google+ as one of the more powerful social media marketing resources due to its perceived lack of popularity when compared to Twitter, Facebook and LinkedIn. However, discount its value at your peril if you’re carrying out digital marketing for clients and/or a business. This is especially true…

5 Reasons Why Facebook Will Retain Its Leading Position

In recent weeks, Facebook has nicely presented how to appropriately react to a fast-changing social media market. Thereby, it has become one of the best examples of an agile enterprise in the last few years. Facebook extracts the best elements from every social platform, simultaneously using its greatest competitive advantage…

Last Night a Link Saved my Life

We always had “dead links”, but in recent years “unnatural” usually comes to mind when it comes to hyperlinks. It seems not only link building has a bad rep but also the link by itself. How can we educate the people about the true “nature” of the Web and vindicate…

The Ultimate Startup Advice to Get Tons of Traffic

There’s undoubtedly widespread interest in growth hacking among startups and young companies as a new way of acquiring traffic with non-conventional methods that try to fit within the informational noise around the Internet. Probably you read about big companies that did one brilliant thing that left the gates with traffic opened.…

Tutorial On Robots.Txt

What is Robot.txt? Robot Exclusion Standard or Robot Exclusion Protocol provides information to search engine spiders on the directories that have to be skipped or disallowed in your website. Robots.txt protocol is as important as site structure, site content, search engine friendliness and Meta descriptions.  If Robots.txt is implemented incorrectly,…

A Simple Guide to Identifying & Recovering From Google Penalty

The word penalty has never had any positive connotation to it, it is always associated with some form of punishment. For site operators, a Google penalty is no different, although the severity of the punishment depends largely on your own actions, and it is never permanent. Unless you take no…

What Can You Learn from Your Competiton?

Keeping a watchful eye on your online competitors is an excellent idea of growing your business. So, please, ask yourself a question: Who is your online competition? I bet you can easily list a few of your online competitors off the top of your head. However, who you think your…

Unamo: Nowe Kompleksowe Rozwiązanie Marketingowe

Mamy przyjemność poinformować, że Positionly w ostatnim czasie połączyło siły z dwoma innyminarzędziami marketingowymi: Monitori, które służy do monitorowania Internetu i kanałów social media oraz UsabilityTools, które zajmuje się optymalizacją konwersji.    Przez ostatnie pięć lat naszym celem było zapewnienie klientom rozwiązań SEO, których cechącharakterystyczną jest prostota, intuicyjność, a do tego piękny design.…