There are a number of metrics that can be measured by the marketing department, and you wouldn’t be blamed for feeling overwhelmed every time the topic came up. Do a Google search on the subject, and suddenly you’re faced with thousands of articles telling you which metrics really matter. And none of them talks about… Read more »
Content marketing is more than just blogging. You need more than great writing to attract, engage, convert, and retain users at the right stage of the buy-cycle. Many marketers will jump in, launch a blog, and hire writers — only to see zero results. We’ve seen, time and time again, that this approach just doesn’t… Read more »
It’s always nice to get traffic to your blog or website. Watching the point on the graph slowly edge towards the top right of the screen is one of the favorite pasttimes of content strategists (I can testify to that). Unfortunately, more than often you don’t really hold the key to making that happen. Someone… Read more »
Two words, used together, guaranteed to get your content and development teams grumbling are content audit. Casually mention them during a weekly meeting, and you may find yourself an unwilling participant in a reenactment of The Crimson Permanent Assurance. The simple truth is that there are some people who love auditing, and then there’s the… Read more »
Did you know that, although 93% of B2B marketers use content marketing, only 42% actually know what they are doing? That means that more than half of the content marketers out there are feeling their way in the dark when it comes to content creation. The key to success, it seems, is in having a… Read more »
In all my years of education and business, I’ve never met a person who genuinely LOVED taking notes – like, couldn’t get enough of it, woke up with a pen and paper in hand, annoyed their friends with their constant note-taking. Most people I know do it out of necessity and obligation; a means to… Read more »
That good old adage ‘Content is King’ is somewhat outdated now; content has evolved past being just king, it’s much more than that these days, as long as it’s good quality. Content marketing is nothing new of course, but due to the infamous Google updates, 2014 is its year. So assuming that you’re producing great… Read more »
In his introduction to the first edition of The Exhibitionist, Jens Hoffmann wrote: One measure of the vitality of a discipline is the intensity of the debate surrounding it He was talking about curatorial practice within the context of exhibition making, but his words could so easily apply to almost all aspects of modern day… Read more »
