When you think about internet marketing methods, you often are overwhelmed with terms, methodologies, do’s and don’ts, and the steps that must be taken in order to build a brand online.
Inbound marketing, from the concept articulated in 2006, has come a long way up to present day. The overall idea hasn’t changed. Inbound marketing is still about attracting people towards your website and product with usage of various channels – blogs, social media, videos and white papers.
Inbound marketing started as a concept of marketing strategy and now is a common approach to developing business online. The key concept is to drive traffic directly to your website with content. Interesting and informative content attracts new readers, helps building engagement and lastly – it’s creating more awareness around the brand.
Conversion rate optimization is the process of optimizing your campaign’s visuals or copy, as well as your landing page elements to maximize the number of users that visit your site. This is the next step to converting the highest number of users to your site.
