Mistakes are a part of life. Some we need to make on our own, in order to gain certain skills and improve our knowledge,...
That good old adage ‘Content is King’ is somewhat outdated now; content has evolved past being just king, it’s much more than that these days,...
Remember our blog post written by Paweł Grabowski almost a year ago? He extracted the 30 most important Google ranking factors for 2014. However,...
A recent article discussed the Google Panda update and how it impacted content creation. What many did not realize at the time was that Panda...
Google Penguin algorithm updates aim to decrease search engine rankings of websites that use forbidden link-building techniques. The newest update was released on 17th of...
There are a number of metrics that can be measured by the marketing department, and you wouldn’t be blamed for feeling overwhelmed every time the...
If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death...
Every time Google rolls out a new algorithm, the industry is boiling with discussions and, most of the time - frustration and accusations. Big...
There comes a point in time when marketing your business where you have to take off the training wheels and move on to something more...
Apparently, Google uses about 200 various factors to rank a site. It doesn’t matter how accurate this number is. The sheer magnitude of it is...
The competition for audience attention is tough. There is an unquantifiable amount of information on the Internet, and your business needs to against all of...
Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the...
One measure of the vitality of a discipline is the intensity of the debate surrounding it He was talking about curatorial practice within the context...
As a part of its marketing and business strategy, every company needs to develop strong buyer personas in order to ensure that the business...
Did you know that, although 93% of B2B marketers use content marketing, only 42% actually know what they are doing? That means that...
There has been a lot of talk about robots taking over us in our respective jobs in the near future. A recent article published...
Two words, used together, guaranteed to get your content and development teams grumbling are content audit. Casually mention them during a weekly meeting, and...
Google has changed the way it searches. If you haven’t noticed, then you are likely one of the luckier companies that haven’t been greatly affected;...
In the Comprehensive Guide to Bing Marketing, we looked at Bing’s tools for web admins. Now, we’re going to look at the search engine...
Tell me, what makes a great content strategy? Gosh, it’s obvious - content, du-uh! Well, yes but ..… no. I mean that too but...
