SEO is by its nature a job that never ends. Rules change, competitors come and go and all of this and much more require marketers to monitor campaigns on an ongoing basis to identify areas which can be improved upon. KPIs (Key Performance Indicators) are of course a large part of this and can be… Read more »
Big brands are everywhere. But I don’t care that there is hardly an aspect of our lives that’s not dominated by Apples, Samsungs, Nestles and others. Given my professional affinity though, their unfair prominence in search gets to me. Type any keyword into Google and you are bound to see big brands occupying top results…. Read more »
While many people use Zen solely as synonym of “awesome” I’d like to show that you can translate your Zen practice into your work as an online publisher. Helping people without judging them is one of the main tenets of the awakened Zen practitioner. How does it differ from the fake servility of many businesses?… Read more »
Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on… Read more »
Rankings are a great measure of SEO success. They don’t paint the whole picture though. You may know that what you do is working. But what about your boss, a business partner, client, spouse or whoever else you have to report to? Current rankings for a particular keyword are not enough to convince them to… Read more »
Now that most SEO experts agree that link building is actually earning links we have to dispel the myth that modern SEO is solely about “great content“. It’s true, you can earn links with exceptional content pieces for sure. You can do it by creating value and encouraging gratitude without acting as a publisher too…. Read more »
Google uses about 200 various factors to rank a site. Apparently. It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site. But here is the catch. Not all those factors are equally important. Some are indeed a must haves but… Read more »
The word penalty has never had any positive connotation to it, it is always associated with some form of punishment. For site operators, a Google penalty is no different, although the severity of the punishment depends largely on your own actions, and it is never permanent. Unless you take no steps to correct your actions…. Read more »
