Search engine rankings are a questionable metric. A few years ago, search engines provided everyone with the same information. Each time a each user searched for a query, the SERPs looked particularly the same for each keyword. Everyone knew the best performing keywords and to be honest, the space in…
What is Robot.txt? Robot Exclusion Standard or Robot Exclusion Protocol provides information to search engine spiders on the directories that have to be skipped or disallowed in your website. Robots.txt protocol is as important as site structure, site content, search engine friendliness and Meta descriptions. If Robots.txt is implemented incorrectly,…
Search engine optimisation was once the most talked about tool in internet marketing, but in recent years it has become something of a dirty word in the industry. The proliferation of ‘black hat’ or ‘grey hat’ techniques combined with poor quality has served to sully SEO to the point where…
Search engine optimisation was once the most talked about tool in internet marketing, but in recent years it has become something of a dirty word in the industry. The proliferation of ‘black hat’ or ‘grey hat’ techniques combined with poor quality has served to sully SEO to the point where…
Plenty of companies make a pretty penny off of their SEO services, helping businesses get more traffic to their websites and convert those visitors to customers. Local search engine optimization includes all of the same advice you’ll find scattered on the Internet, but requires going a step further to attract…
When it comes to search engine results pages, rich snippets are an often underutilized but highly effective means of generating a high click-through rate and getting people interested and excited about your site. After all, when you first search something on Google, the first results are often times the ones…
Doing business in a mobile world Mobile business isn’t something that is becoming more important. That’s like saying that a storm is coming when it’s already started to rain. Mobile is that storm, and it’s already here. How design affects mobile SEO You might not be worried too much about…
Google has changed the way it searches. If you haven’t noticed, then you are likely one of the luckier companies who haven’t been greatly affected; however there are numerous historically profitable businesses that have completely dropped off the rankings. Organic search-engine-optimisation (SEO)is no longer free, cheap or easy anymore, but…
Whether you’re new to SEO or you’ve been there long enough to master its every nook and cranny, there’s a perennial search phenomenon spearheaded by Google that you should always look out for. These are the developments and updates that come in the form of search algorithms, the step-by-step procedure…
Taken individually, long tail keywords are nothing special. Generally consisting of between three and five words, most clock in at less than a hundred searches per month. As a result, many website owners ignore them. The beauty of long tail keywords however is that they tend to be incredibly easy…
