My friends have a jewelry store. As their products are exceptionally beautiful, fine quality and hand-made, they have global ambitions. However, the jewelry market is overcrowded, and giants like Tiffany & Co. make the online competition super tough. Small businesses barely have a chance to rank high in global search…
SEO is arguably the most powerful tool in the world of blogging. We all know little tricks here and there to get our article on the front page of a Google search for a relevant keyword. But what about when it comes to selling on a marketplace like eBay or Amazon?…
The internet has changed how businesses approach sales and the vast majority now prefer to generate leads and sales through inbound marketing, rather than the more direct, pushy approach which is often off-putting to the buyer. In fact, a whopping 93% of companies now use inbound techniques to increase traffic,…
What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube.…
All over the web, video has become the most appetizing content. Don’t believe us? Consider this data: 55% people watch videos online every single day. YouTube alone counts 1 billion hours of daily video content consumption worldwide. Think how many billions of more video hours are consumed at NetFlix, Vimeo…
What is Anchor Text Anchor text, also called the link label or link title, is the only visible part of a link on a page. This hyperlinked excerpt of the sentence leads to another online source once you click on it. The anchor is usually made up of one or…
Now that most SEO experts agree that link building is actually earning links we have to dispel the myth that modern SEO is solely about “great content“. It’s true, you can earn links with exceptional content pieces for sure. You can do it by creating value and encouraging gratitude without…
Back in the day, aspiring digital marketers in the SEO game could get away with a set of formulaic moves that would all but guarantee a top spot. Nowadays it’s different – search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that…
Today, we're introducing the ability to suspend picked websites. Suspended websites are a great addition for customers with high amounts of websites. Breaking a website means that position updates will no longer run, and all limits that were used by the specific website will be released. You no longer…
Search engine market in numbers, effects of Google's search algorithm updates, forecast for 2013, positioning, and dedicated measurement tools statistics. See the infographic in full After the post-Panda & Penguin updates, SEO in 2012 is becoming complicated as it's not an easy task for children. The landscape is rapidly evolving day…
Today brings a big update to the way keywords are managed within Positionly. We've completely redone our Keywords Manager, making it easier to use and a lot more intuitive. Our most demanding customers with a large amount of keywords should be really happy with this update! A few of…
The first steps are usually the most difficult to take. This also applies to your website’s optimization process. Although it seems to be a little complicated at first, if you have basic knowledge about html and website construction principles, you’ll notice that you can do it yourself with ease. You…
Being on higher ground often gives us an amazing view, and while the road up was quite a challenge, it all pays off in the end. Converting this into SEO language, standing on the higher ground means having a better overall look at the data, that affects your results. While…
Keywords are the foundation of Search Engine Marketing. People are looking for information, products and services online everyday. Search engines are the first place they choose to find the information they are interested in. The concept is simple - thanks to keywords, people are able to find the content they…
We want to thank you for all the warm birthday wishes and kind comments. We promise never to stop improving. It's time to show the results! We picked winners at random using a random number generator. The numbers were assigned to the posts in chronological order. The 3 Premium Subscriptions…
Search engine optimization is constantly changing. The ranking factors, technique methods used to improve website rankings and gain more visibility has changed overtime. Yesterday the center of gravity was pointed on technical aspects of SEO - tweaking websites to be indexed easily by search engines and link building - the…
Did you know that SEO is not about content? We prepared a short presentation about the uncommon facts of Search Engines, SEO, and Rankings that you might not have known. 5 Intriguing facts about SEO from Positionly 1. The majority of traffic to websites is organically found through results from searches,…
You deal with SEO everyday. You know which factors search engines consider important in order for your website to rank in the SERPs. You craft fine content and distribute it via social media. You try to engage the public to finally observe your ranking for keywords, but the effect…
Today brings a major update to Positionly. From now on you will be able to track your rank in search engines and compare it to your competitors. The feature is available in the Website menu and above the graph. From the competitors menu you can add your competitor’s website address…
Conversion rate optimization is the process of optimizing your campaign’s visuals or copy, as well as your landing page elements to maximize the number of users that visit your site. This is the next step to converting the highest number of users to your site. In terms of inbound marketing,…
