Everything You Need to Know About Meta Descriptions

What is Metadata in HTML Metadata is information about your HTML document that isn’t visible on a page, but is in the search results. Metadata usually specifies the page description; author of the asset; the date of publication or the date of the last update; keywords, etc. Metadata is supported…

Why Is Influencer Marketing The Next Big Thing?

The dark days of SEO are gone. You no longer need to compete against businesses that are using black-hat SEO methods to win the search engine race. After several updates to Google’s search ranking algorithms, social proof, and social signals play a significant role too. While this means that you can…

Significant Changes to SERPs: Have You Noticed Them?

The new set of SERP changes rolled out by Google is bound to impact your digital marketing strategies. Now, marketers should ideally brace themselves for the recent SERP changes that entail multifarious attributes including PPC, Google Images, Shopping on Google, News, Knowledge Graph and Apps. While some of the changes…

How to Boost Conversions With Content Upgrades and Opt-ins

E-commerce businesses are relying more and more on their email marketing to get new customers and build relationships with their existing clients. So why is email marketing so efficient? Email marketing has the highest ROI of all marketing channels, and one of the reasons is that email marketing is a direct line…

PPC vs. SEO – Quick Results or Sustainable Effects?

Each new service created on the Internet is created while keeping users in mind. A simple web page, blog, or application without visitors loses it’s rationale. In order to attract visitors, many promotional activities should be performed to be noticed.  Due to the fact that most of us use search…

Multiple Google Analytics Connections

  Today we’ve released an update to the Google Analytics Integration feature. From now on, you can connect Positionly to more than one Google Analytics account.The new feature is available in the “Website Settings” section.The feature is also available from the “Google Analytics” section. What Are Multiple Google Analytics Connections?…

7 Secrets of Content That People Love to Share

Have you ever wondered how the popular blogs do it? Each time they publish content, it gets dozens of likes, tweets and +1’s in a blink of an eye. Probably not once you have liked, or tweeted this kind of article yourself. Fortunately, blogging isn’t rocket science.  If you’re a…

Yandex – The new search engine you can track your position

Today we’ve added Yandex to the search engines list that you can track your position in. The new search engine is available to choose in the Manage engines tab in the Website settings section. What is Yandex? Yandex is a Russian multinational IT company that specializes in internet-related services and…

Forget About Backlinks – Proper Approach to Link Building

Link building is a part of every SEO strategy. As SEO has changed over time, so have link building methods. The ways professionals scored backlinks 2 years ago became outdated, as new search engine algorithms were introduced. In old SEO days, scoring backlinks was relatively easy. It was about scoring as…

Positionly Add-ons

What would be the best software for you? The answer is simple - yours. The way you like it. Period. We would like to introduce to you a new feature we’re really excited about. Positionly Add-ons let you customize your experience, and manage your day-to-day task in a smarter way.…

3 Things To Consider When Writing Title Tags

When doing SEO work for my clients, there are a lot of things that I have to consider that may never cross their minds. One of the big ones is the META data that goes into the code at the “back end” of a website.  The days when most people…

Backlink Profile Analysis: What You Need To Know

In June we published two pieces on How to conduct a complete SEO audit. They can be found here: How to Perform Your First SEO Audit: Content Overview and here: How to Perform Your First SEO Audit: Indexing Overview on Positionly’s blog. But we’ve got more to say; so we’re finishing what…

Advantages And Disadvantages Of Full Time Blogging

The Rollercoaster of Full-time Blogging: Highs and Lows Explored Imagine navigating through the vast digital sea, where your words become your vessel, and your thoughts, the wind pushing the sails. Welcome aboard the ship of full-time blogging, a journey that promises the treasure of freedom, creativity, and perhaps financial prosperity.…

What’s A Key Benefit Of Responsive Display Ads

The Pivotal Role of Responsive Display Ads in Modern Digital Marketing In a world inexorably drawn towards online presence and digital marketing, the significance of responsive display ads is incredibly paramount. Responsive display ads elevate the user experience, providing a streamlined and intuitive engagement that not only appeals to the…

Google Tag Manager Vs Google Analytics

Google Tag Manager Vs Google Analytics: Navigating the Digital Analytics Duel In the pulsating heart of digital marketing, Google Tag Manager and Google Analytics stand tall as two titans, each offering a unique suite of features to bolster your online strategies. As businesses spring toward digitization, understanding the nuanced distinctions…

What Can You Do To Make A Headline More Compelling

Crafting the Irresistible: How to Forge Compelling Headlines that Captivate Audiences Introduction In the boundless realm of digital content, your headline stands as the vigilant gatekeeper, tasked with luring readers into the enriched worlds spun within your articles. A compelling headline doesn’t merely aim to grab attention; it seeks to…

How to Become a Copywriter

How to Become a Copywriter: Your Ultimate Guide to Breaking Into the World of Copywriting Becoming a copywriter in today’s digital age entails a mixture of creativity, strategic thinking, and an understanding of the digital landscape. This career requires a unique blend of creativity, strategic mentality, and a good grasp…

SEO Guide for Beginners

Introduction: The Vitality of SEO in the Digital Realm In the burgeoning landscape of the digital world, understanding and harnessing the power of Search Engine Optimization (SEO) has become an imperative skill for anyone looking to establish a potent online presence. SEO, a multifaceted domain, extends beyond mere keywords and…